To drive this project further forward, I decided to investigate 3D printing the pavilion but after testing drawing the shapes I needed to build it in 3ds Max, I am thinking about going a different way. The program was too complicated for me, and even though I had a tutorial beforehand, I didn’t manage to create what I wanted and after an hour of pure frustration I had to give up.
The super weird shape I managed to make in 3ds Max..
So, even if I am not 3D printing anything I thought I could still build the pavilion digitally and use it for my explainer video as I am not liking the way the paper one looks. It would also be cool and more developed if I made something the camera could pan in to so it feels like you are walking through the pavilion- like how it is supposed to work in real life. Makes more sense. So I turned to sketchup instead and found that easier to master so after a couple of hours I had the model done. The design is different to my paper model though as I couldn’t make all the shapes I wanted and had to change around some things.
Having both my wave video and the built model of the pavilion, I put the two together in AE so you can see how the whole installation works. The waves will be projected onto the walls alongside some text that I have based my whole project on. As you walk through the pavilion you are surrounded by these huge walls that are 7-8 meters at their highest point, see the projections as you wander through it and also read the text to understand the purpose of it all. I want the experience to be like you are walking inside a crashing wave so scale is very important here and that nothing stands still.
Final DOOH- screen, by Lisa
So I developed my bathtub idea further thinking about involving illustration and giving the campaign a very airy feel. Putting together this moodboard:
And picking up on some things in that I made a print of a bathtub that I thought I could use as seen below left.
After getting feedback on the route to take with my leather project, I have decided to follow the path of bathtubs as it feels like the most relatable one and can be quite interesting visually because of the absurdity of it. The ideas I have for them so far are a bit scattered:
- Displaying taking one bath a day for 40 years through 14 600 bathtubs (365 days x 40 years). These can be shown on screens running alongside a wall.
- Or on the floor running down a street.
- Or displayed on a sky screen you look up at.
- Or one might divide the number of bathtubs with the number of tube stations in London (270) which equals 54 bathtubs that you place at each station. The information to go with it could be something along the lines of: These bathtubs are 54 out of 14 600 placed at 270 stations in London representing the amount of water it takes to produce a pair of leather shoes.
- Or making it into an art installation similar to the one in the gallery below with clouds on screens. By placing big screens like this in an open place filling them with images of 14 600 bathtubs and having maybe one screen explaining the leather connection.