Our brand is called “Neat!”, our product range includes pencils, tote bags, posters, notepads and our signature notebook; the Neatbook.
We had a bit of a slow start in terms of pin pointing our product range and coming up with a visual identity but when we finally did, I think our brand is strong and our product interesting. For me, Neat started coming together after deciding what our primary product would be and the colour palette we were going to use. I put together a mood board with everyone’s individual style in mind and the things we had discussed on our first meeting.
As part of one of my modules, Creative Industry Practice, Accelerator- a company helping with business coaching for freelancers, self employed, business owners and startups has given us the opportunity to be part of the Christmas market at Brick Lane in London this December. Engaging in the business side of graphic design and learning about pitching work to clients, building a brand and setting up a small shop basically is definitely going to be a great learning experience. For this, we will need to:
- Develop a collective brand
- Design and create products
- Develop a promotional plan
- Propose a display for the market
My group will be making stationery like notebooks, pencils and things you can use and keep after Christmas (won’t be making anything with Santa on them) bringing together our shared love of the simple and clean. Bringing forth my inner passion/promoter/planner/financier and social media expert to work together all at once, let’s go!