Final cover proved not to be my final cover. Realising it looked too camera film-y I did some sketches of alternative ideas and ended up with using the sketch where I drew the pattern I had and made it into vector art that I then coloured in red and laid type over it.
Sketches for cover, by Lisa
This is the result and I finally like it 100 percent:
This project focuses on design history and movements. The deliverables will be a folded A2-A5 16 pager describing my exploration of chosen movement, and a motion graphic outcome. Starting off, I looked into 3 different movements I find interesting and chose De Stijl, Zero and The Washington Colour School.
De Stijl: Around 1917-1931 as a reaction to WWI, a group of Dutch artists set out to remake the world through a utopian vision and harmony and order. Exploring the ideal fusion of form and function, they wanted to eliminate all representational components, reducing painting to its elements: straight lines, plane surfaces, rectangles, and the primary colours red, yellow, blue, black and white.
This project has been on hold for a while for several reasons but the main one being that I still wasn’t happy with my idea and that has made it really difficult to continue with it. Doing more research, I went back to some of my original inspirations: Jessica Walsh and her usage of bright colours and a lot of blue, pink and purple, architectural photography focusing on geometry and angles (but this time I looked more into colour and minimalist photography) and text.
Moodboard, by Lisa
Diving further into the art of the cover I made this moodboard with some designs I found inspirational. I chose these covers simply because I like them but it’s funny how much they say about me as well. This moodboard actually sums up my own aesthetics pretty well because of some of the things I like that keep re-accruing unintentionally like geometric shapes and colour or minimal designs with lots of white space. Some of the covers are almost architectural, some are only type and some are more rough (but not messy). Basically me, hah. I’ve also finally decided what size I want my book to be: 20x25cm portrait which means I can start designing it now 🙂
Moodboard, by Lisa
So I developed my bathtub idea further thinking about involving illustration and giving the campaign a very airy feel. Putting together this moodboard:
And picking up on some things in that I made a print of a bathtub that I thought I could use as seen below left.
Been reading up more on Calder, his career and how he came to create the art he created to get a better understanding of his working approach and philosophy as it will help me for my pastiche. Immersing myself in videos from different exhibitions about his work, videos that other people have made about him, exhibition reviews and articles about the artist from museums previously exhibiting his work I feel like I have more research to lean back on and backing up my decisions developing this project. There are so many things about this guy though that I really wanna capture in my video and at the moment it’s giving me serious creative block.. I’ll have to put this aside for a couple of days I think.
- Circulation of air
- Pull of gravity
- Play of chance
- Powered by the wind
So far, I’ve only thought about the contents of my book and how I will create the layout. The cover, to me, wasn’t something I gave any time considering. But after the markmaking workshop I had this week it’s definitely something I am going to think about more. The cover is in a way how the book introduces itself and similar to how you reflexively smile to a person you’ve just met while shaking their hand, I want my book to smile at you and for you to smile back. The cover also sets the tone for how the rest of the book will be and it has to be interesting and want to draw you in. For example, when I buy books the cover plays a huge part. If the cover is too ugly I’m probably not even going to pick the book up. Basically, the cover is important.
Some outcomes from the workshop
Making some decisions about the Google Engage project I have decided to define the “one bath a day for 40 years” analogy further. After making a questionnaire about people’s views on animal cruelty campaigns and how effective those types of visuals are, the results showed that my best bet is to focus more on facts and data visualisation- comparing numbers to something that’s easier to comprehend. The majority said they would be more likely to change their behavior based on facts than emotion and that blood and gore and sad animals just made them want to turn a blind eye to the campaign.
After getting feedback on the route to take with my leather project, I have decided to follow the path of bathtubs as it feels like the most relatable one and can be quite interesting visually because of the absurdity of it. The ideas I have for them so far are a bit scattered:
- Displaying taking one bath a day for 40 years through 14 600 bathtubs (365 days x 40 years). These can be shown on screens running alongside a wall.
- Or on the floor running down a street.
- Or displayed on a sky screen you look up at.
- Or one might divide the number of bathtubs with the number of tube stations in London (270) which equals 54 bathtubs that you place at each station. The information to go with it could be something along the lines of: These bathtubs are 54 out of 14 600 placed at 270 stations in London representing the amount of water it takes to produce a pair of leather shoes.
- Or making it into an art installation similar to the one in the gallery below with clouds on screens. By placing big screens like this in an open place filling them with images of 14 600 bathtubs and having maybe one screen explaining the leather connection.
New brief is about engaging. Engaging in something you are passionate about and making other people engage with it as well. My chosen topic is animal cruelty and through screen based interaction and the digital out of home medium I will aim to make people more aware about what goes on in the leather industry. The cruelty towards the animals, how it affects people working in the industry and how it affects our planet.