Final outcome for Match and Mismatch are my gifs. I initially wanted to make something based on photographs of my hand manipulating the bench so it’s different lengths or using the postcards but I don’t think I could make that look refined enough and also because of time management I had to make priorities hah. So I tried manipulating my bench image in Photoshop instead to see where that got me. Making it digitally this way it would relate to the poster as well, with the solid black background so that’s a plus!
I worked a lot with the poster outcome of this project. After all the tests I did here I thought I might be done but after realising I wanted to use the image of the stretched bench for my publication, I didn’t want it to be visible in the poster as well. I was also starting to change my mind about the placing of the text. It clashed with the white line at the bottom too much and just didn’t sit well. Before all this though, I changed the typeface. I had started using Helvetica when making the tests just to kind of use something, but also started to like it. However, I thought I should look at other typefaces too, to see if there was something else I could use to fit better. I had recently found Gibson and thought that looked nice and kind of similar to Avenir, but when I placed it on the poster I instantly hated the way the “e” looked. It looks too evil, like someone is laughing ominously and the poster is dark enough without having a evil looking “e” in there. So Gibson had to go. But! Then I found League Spartan! And it fit perfectly. I love the roundness of the “b” and the bold strokes of the ascenders. I also tried to make the text a bit wobbly to take away some of the static-ness but didn’t like it in the end so let that go.
Poster publication! I struggled with this one. Foldy things aren’t generally a favourite, and the need for it to be so smart I think puts so much pressure on the design that I found it difficult to make up my mind about how I wanted it to look. One thing that definitely needed to be included was the extension of the bench and playing with the folds to show that in a fun way. I wanted to make something that folded like, a crazy amount of times to exaggerate it but when I thought about how that would work when stacking the publications, it wouldn’t work. I didn’t want it to have too much volume, plus I found the restriction of the A3 size that the poster had to be + a lot of folds = not great as the publication would look smaller than I wanted it to. It needed to have some weight to it, the publication needed to feel robust, like the bench. Making it small and/or like it was apologizing for itself would feel wrong and not representative of the bench.
So, after some thought I decided to not do three different versions of the bench, but two. So it wouldn’t be the dramatic change of size I wanted to demonstrate in the beginning, but not having that, fixed the problem I had with the composition looking stupid, instantly. I also edited the image of the bench more, adding a black line where the ink didn’t print, and overall making the image darker to avoid any loss of information in the photo. This time it printed way better! And because I decided to go for a black/yellow theme for the poster publication thing (instead of green which was my initial design) I printed the postcards on bright yellow card (unfortunately not as thick as I wanted because the Riso wouldn’t do it) but I am happy with the result!
When thinking about how to design the postcards I realised pretty quickly that I can’t have anything too small as A6 is so small already. I thought about doing something with collage and texture and kind of abstract but felt after some time that that wasn’t the direction the overall project was going in so I should do something else. I thought about playing with the scale of furniture piece versus the small size of a postcard as well and thought it would be funny to do something that made the bench look like something you could hold in your hand and did some tests with me holding printouts of the bench. But it didn’t feel representative enough and although I embrace weirdness, this wasn’t a good kind of weird.
Postcard idea, Lisa 2018
The concept I will be developing is my first one which focuses on manipulating the bench in shape and has a more darker and experimental feel. I made a lot of collages, cutting the bench up and stacking the benches on top of each other thinking primarily of the postcard series and how I could make an image and then cut it into 4, making the postcards go together as a whole instead of 4 individual designs. Nothing really worked out though and after a riso workshop (seen below) I realised why. With the bench in that small size, it just looked too dainty and cutes-y and that doesn’t fit my concept at all.
Riso prints, Lisa 2018
My third concept is more about how you use the bench. Different ways you could sit on it, stand on it, lie down on it. I thought about how Charles and Ray Eames had a very playful relationship to their furniture pieces when photographing them and wanted to do something similar for this.
Concept 3, Lisa 2017
Second proposal is the colourful, lego vibe-y one. Lots of yellow!! And I finally settled on blue as well to complement the yellow. Tried it out using red at first but just thought of food when I looked at it so I had to throw that idea away. So this idea uses different tones of yellow, one dark blue and one cyan and all the backgrounds are always coloured in and there’s no white space anywhere.
Concept 2, Lisa 2017
Working more on my ideas for the three concepts I got very into doing something that incorporated nature in some way and started sketching ideas that included the material more- so birches, leaves and oak trees but it wasn’t really working. It kind of felt too light and dainty but in the same way too messy as well. So I looked a bit at the designers that my furniture student found inspiring: Konstantin Grcic and George Nakashima. Nakashima makes pieces that focus heavily on the material used, so a tabletop could actually look like it was just chopped down from the tree.