Final thing to mention that play an important part in setting up the summer show is fundraising and promoting the show. For this, we brainstormed a few ideas in the group, starting by creating our target audience and molding our suggestions around her (a creative woman in her 20’s that likes vintage shops). I find it really difficult to think of fundraising because it isn’t something I have ever had to do. We talked a lot about the connections we had and what we could get for free or at a discounted price but as I really don’t know anyone with any special skills relevant to this I couldn’t contribute much. Our final ideas landed on two main things though; a rooftop party event with a raffle selling posters and prints made by students, and a workshop in screenprinting which I think is a great idea because that is something we have available here and also something we can charge a bit more for as it’s not available in many places.
Our final idea for hanging work and systems for display that we settled on became based on the metal grids, white paint and tape. As the grids would replace our current pegboards, we could get rid of those but would still need to keep our wooden tables and bookshelves to display work/books that need to lie flat or stand. As the wood didn’t really fit our theme we decided we could paint the furniture white so that it goes better with the rest of our aesthetics. Because our idea focused around keeping the space as neutral as possible, painting everything white is good because it gets rid of the various existing colours all around the studios.
I decided to work more on our Helvetica type before pitching our idea as I had left it a bit incomplete (when I put all the letters into the template from the website I used, the M and W were cut off) so I re-scaled all the letters, making them smaller so that the two causing problems would fit. Not super fun but when I got into robot mode the work was done pretty fast. The first time I worked on the typeface I got impatient and didn’t really care about how the letters actually worked together, but now after re-doing it I decided to look at the way the type worked when you used it. Turns out, the letter “I” was way too big in relation to the other letters (which wasn’t really noticeable before) and none of the letters were actually sitting on the same line. After fixing that, and looking at the tracking more, I was happy with what I had.
The publication took a long time to figure out what to do with as none of the ideas felt right. Initially, Finn came up with an A5 format and we discussed different binding ideas such as using split pins and tape and printing ideas included screenprint and digital.
Publication idea, Finn Kidd 2017
After looking into what more things/ graphics you could do with tape because I thought I hadn’t explored it enough I found these images of how some exhibitions have used it:
Tape inspiration, Lisa 2017
I thought that we could do something similar when hanging work. In this sketch I did we were still into the idea of using coloured tape as wayfinding so I thought we could use that for the hanging as well but for the final idea I swapped the coloured tape for white tape so as to fit our theme better.
After Finn designed our posters, we went to screen print them to try out using split fountain technique. The first designs we did were ones where the type itself was coloured in, on either white paper or coloured paper. They looked really nice but the small information type wasn’t really visible especially when the yellow ink covered it. Posters seen here. So I decided to redo them, testing out filling the background with ink and leaving the type white and that came out better because you could read it better and see the imperfections of the tape helvetica better. Plus, you know colour. Yay! Seen below are three of the outcomes from my printing, two having some quirks and imperfections because of the printing process, and the last one being just perfect. Together they look really nice!
Because we had the idea of using tape as wayfinding in our group pretty early on, I tried to make a typeface out of tape to match our theme. Plus I thought it would be nice to make our own type for the show to make it more personal. First try seen below wasn’t that great. I like how the lines of the H turned out but that’s about it.
First tape attempt, Lisa 2017
After seeing Ella’s ideas on different types of materials we could use for the show, I started looking into cork more as it is sturdier than the cardboard we first discussed but still being light and easily manipulated. Turns out there are many different kinds of cork! Well mostly different thickness but that opens up for lots of new possibilities. When I think of cork I think of trivets and notice boards but if the cork is suddenly only 2mm thick, it’s more like fabric which is kind of cool. So we could have the same material in different thickness and use it for different types of furniture solutions.
Sketches, by Lisa
I don’t very much enjoy making posters. I think it’s because I feel like the one I do has to be AMAZING and represent the subject perfectly and in a fun and creative way and still be able to extract information from it. Way too much pressure in just one artwork ha.
Over two sessions I’ve been experimenting with making quick analogue posters by drawing with different tools and then overlaying that with cut out text and photocopying it to make it all come together as a flat piece. The drawing/markmaking I really enjoyed as it was all about creating marks quick and not having the time to worry about what line you were going to draw next. The motif I chose was a painting of Andy Warhol by Basquiat that I saw at the exhibition at the Barbican last week so lots of faces on my outcomes.
Looking into type for the show I think a good way to go about it would be to make our own typeface for it. That way it’s original, can relate to the style of the exhibition better and we don’t have to think about copyright stuff. Incorporating cardboard and gaffa somehow in the typeface (either that we make it out of the materials or use it as markmaking, printing with the cardboard or drawing with it maybe) would tie the design together and would make it really personal to the show.
I found some nice inspiration for this, my favourite work being that of Kellenberger- White for the Glasgow Festival of Visual Art 2014.