Our final idea for hanging work and systems for display that we settled on became based on the metal grids, white paint and tape. As the grids would replace our current pegboards, we could get rid of those but would still need to keep our wooden tables and bookshelves to display work/books that need to lie flat or stand. As the wood didn’t really fit our theme we decided we could paint the furniture white so that it goes better with the rest of our aesthetics. Because our idea focused around keeping the space as neutral as possible, painting everything white is good because it gets rid of the various existing colours all around the studios.
I decided to work more on our Helvetica type before pitching our idea as I had left it a bit incomplete (when I put all the letters into the template from the website I used, the M and W were cut off) so I re-scaled all the letters, making them smaller so that the two causing problems would fit. Not super fun but when I got into robot mode the work was done pretty fast. The first time I worked on the typeface I got impatient and didn’t really care about how the letters actually worked together, but now after re-doing it I decided to look at the way the type worked when you used it. Turns out, the letter “I” was way too big in relation to the other letters (which wasn’t really noticeable before) and none of the letters were actually sitting on the same line. After fixing that, and looking at the tracking more, I was happy with what I had.
The publication took a long time to figure out what to do with as none of the ideas felt right. Initially, Finn came up with an A5 format and we discussed different binding ideas such as using split pins and tape and printing ideas included screenprint and digital.
Publication idea, Finn Kidd 2017
So progress with the gifs has been a bit slow of late due to lack of inspiration and nothing looking like I wanted it to. Until today! Making a gif out of the crayon tests I did some weeks back didn’t turn out well and it just looks way better as a still image/images than a moving one as it’s not flow-y enough (seen below).
More stitching! So came up with the idea of having something that goes back and forth for my second “old” gif, thinking about “old” as something that is continuously changing and how all new things eventually become old. I thought I could do something with lines spreading out so that it looks like a spotlight of sorts to symbolize how we choose to highlight some old things, while other old things appear to be not as important.
Sketches, by Lisa
First gif is done! (if I don’t change my mind later on) Sowing turned out to take a lot more planning than I thought hah and I had to throw away a lot of tests before coming up with a plan that worked so everything looked cohesive. At first I just tried my hand at freestyling the lines but oh my did they come out wonky so that was a bad idea. I also realised I had to map out exactly where each colour should go in my gradient so I didn’t waste any thread (didn’t have a lot) and that was more complicated than I thought it would be. So, after drawing a little template on lined paper and marking where the holes should go, I taped it to the paper I was gonna sow in and made the holes with a needle from the start so it was just a matter of threading through the yarn later.
I thought the printing process would be pretty straightforward, I had my paper and my pdf and my print credits. But printing proved to be difficult. First try came on landscape on a portrait oriented sheet of paper, second one came out with the poster on the back the wrong way round, which I didn’t notice until I started to fold my A2 down to A5 and fold up the flap on the first page that reveals the introduction text to the zero movement underneath (a feature I added to make the design more dynamic and again make it more dramatic with a “reveal” kind of) and the text wasn’t there. Sigh. A shame because the registration for the front and back images was almost perfect. Third try came out the way it should (after I rotated the back poster in ID cause I thought that might fix the previous problem, but now I’m not sure that was the actual problem. Maybe that could have been solved by rotating it in the print preview or rotating the paper. hmm…) but the problem now was that the registration between front and back was off by one cm. So a lot. Way annoying.
Pager from both sides, by Lisa
So the cover is now sporting a vertical white line that is not supposed to be there and the letterpress image sits a bit too tight to the folded up flap on page one. But I am going to leave it like this because everything else is how I wanted it to be and I cannot afford to print it again. I don’t love it, but I like it! But I almost think it looks better as a flat poster than folded up because it just makes so much sense now. And the Zero movement kind of didn’t and the design seen laying flat as an A2 is almost more representative of that. The kinetic type poster though I think looks great.
Front and back cover, by Lisa
My printed book has arrived and I really like it. It is bright and happy but still has a seriousness about it which is exactly what I was going for. It is so nice to see something physically that you have been working on for a really long time. I have learned a couple of things doing this project but the most important one is: it takes time to design a book. And there is so much planning going in to it. I have simultaneously enjoyed and dreaded the making of this book as it has been so extensive. There were so many images of outcomes I had to redo or clean up before it felt presentable for the book, so I hope I will learn for the future to keep better care of my work and take better images from the start haha.
The layout for my book is kind of Alan Fletcher inspired when he said that making a book is quite similar to making a storyboard for a movie, when it comes to the flow and pacing of everything from page to page. I have some consistent layout solutions throughout, like the introduction to each chapter looks the same and the explanation for each project always starts the same way with a small block of text in the bottom right corner and a image or images covering the left side.
Our final deliverables managed to look very cohesive and like the Neat brand- from the presentation slides, to the campaign page and its graphics along with the video and tone of voice in the presentation text on the website. I think we kept the Neat style but re- vamped it for the campaign, sticking to fewer colours and making our photos and mockups cleaner looking but still keeping the playful element. Our final preview page can be seen here along with the video.
I am happy with the end result and how we managed to put this together in such a short time, with other projects still ongoing.
So some problems happened when uploading my book to both Blurb and Issuu.com. With Blurb the size wasn’t right even though it was right in my InDesign document. It was repeatedly too small but changing the size even to be bigger for some reason never helped and it wasn’t until I made my document the exact size it said to make it in inches and removing the bleed setup that it worked. It also took a while to figure out how the site wanted the cover pdf to be uploaded (two landscape pages, one for outside cover and one for inside cover). But after that it finally worked!
Issuu.com presented another problem which was that the pdf Blurb made for me (combining my two pdf files containing the book + cover) took away some of my images. The yellow patterns for example that I had on my chapter pages transformed into solid yellow pixelated squares. Very very strange. And annoying because it cost 3 pounds extra to get that pdf. In the end I had to combine my pdf files myself through adobe reader and then the issuu version worked. Good to know! (not paying for the blurb pdf again hah).