To drive this project further forward, I decided to investigate 3D printing the pavilion but after testing drawing the shapes I needed to build it in 3ds Max, I am thinking about going a different way. The program was too complicated for me, and even though I had a tutorial beforehand, I didn’t manage to create what I wanted and after an hour of pure frustration I had to give up.
The super weird shape I managed to make in 3ds Max..
So, even if I am not 3D printing anything I thought I could still build the pavilion digitally and use it for my explainer video as I am not liking the way the paper one looks. It would also be cool and more developed if I made something the camera could pan in to so it feels like you are walking through the pavilion- like how it is supposed to work in real life. Makes more sense. So I turned to sketchup instead and found that easier to master so after a couple of hours I had the model done. The design is different to my paper model though as I couldn’t make all the shapes I wanted and had to change around some things.
Having both my wave video and the built model of the pavilion, I put the two together in AE so you can see how the whole installation works. The waves will be projected onto the walls alongside some text that I have based my whole project on. As you walk through the pavilion you are surrounded by these huge walls that are 7-8 meters at their highest point, see the projections as you wander through it and also read the text to understand the purpose of it all. I want the experience to be like you are walking inside a crashing wave so scale is very important here and that nothing stands still.
Final DOOH- screen, by Lisa
Inside my pavilion I want something that give the walls more life and I was thinking about projecting a wave simulation on them with text explaining the connection with the leather theme. I did a test in After Effects creating “digital water” kind of but it still looked too static and a bit dull actually as seen below.
Water mockup test, by Lisa
So I looked more into how other types of waves can be visualised to make the water projection more abstract and dynamic. From researching heat waves, sound waves, light waves, magnetic waves and radio waves I made this moodboard as a summary of what I found:
Today has been model making day and I feel completely creatively drained. I had planned to create shapes/ sculptures with lots of gluing together paper but after trying this method out for a couple of hours becoming more and more annoyed by the glue stains I managed to get on the paper and the overall panicky feeling I got when my glue-y fingertips continuously stuck to everything, I gave up. Instead I focused on folding only, creating shapes by bending the paper. This method was better for my sanity but it still took a lot of tries and tests before I got to a result I was happy with. It also works better visually actually as it looks more like big pieces of metal than what it did in my first approach, and that’s exactly what I want it to be. This model isn’t finished, I want to add light to it somehow (been looking into mini glowsticks and might go with that as I then can have coloured light). I’m thinking the glowsticks can go on the floor inside this pavilion to represent screens but I’ll have to try this out before making up my mind. I also need to make a little person standing in front of it for scale. One thing at a time though, now I need some rest. Phew.
Front and back of model, by Lisa
So I developed my bathtub idea further thinking about involving illustration and giving the campaign a very airy feel. Putting together this moodboard:
And picking up on some things in that I made a print of a bathtub that I thought I could use as seen below left.