Google Engage: Outcome 2

Dialogue Studio, google engage

Having both my wave video and the built model of the pavilion, I put the two together in AE so you can see how the whole installation works. The waves will be projected onto the walls alongside some text that I have based my whole project on. As you walk through the pavilion you are surrounded by these huge walls that are 7-8 meters at their highest point, see the projections as you wander through it and also read the text to understand the purpose of it all. I want the experience to be like you are walking inside a crashing wave so scale is very important here and that nothing stands still.

Final DOOH- screen, by Lisa
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Google Engage: Development 5

Dialogue Studio, google engage

Inside my pavilion I want something that give the walls more life and I was thinking about projecting a wave simulation on them with text explaining the connection with the leather theme. I did a test in After Effects creating “digital water” kind of but it still looked too static and a bit dull actually as seen below.

Water mockup test, by Lisa

So I looked more into how other types of waves can be visualised to make the water projection more abstract and dynamic. From researching heat waves, sound waves, light waves, magnetic waves and radio waves I made this moodboard as a summary of what I found: 

Google Engage: Development 2

Dialogue Studio, google engage

So I developed my bathtub idea further thinking about involving illustration and giving the campaign a very airy feel. Putting together this moodboard:

And picking up on some things in that I made a print of a bathtub that I thought I could use as seen below left.

Google Engage: Research 3

Dialogue Studio, google engage

After getting feedback on the route to take with my leather project, I have decided to follow the path of bathtubs as it feels like the most relatable one and can be quite interesting visually because of the absurdity of it. The ideas I have for them so far are a bit scattered:

  • Displaying taking one bath a day for 40 years through 14 600 bathtubs (365 days x 40 years). These can be shown on screens running alongside a wall.
  • Or on the floor running down a street.
  • Or displayed on a sky screen you look up at.
  • Or one might divide the number of bathtubs with the number of tube stations in London (270) which equals 54 bathtubs that you place at each station. The information to go with it could be something along the lines of: These bathtubs are 54 out of 14 600 placed at 270 stations in London representing the amount of water it takes to produce a pair of leather shoes.
  • Or making it into an art installation similar to the one in the gallery below with clouds on screens. By placing big screens like this in an open place filling them with images of 14 600 bathtubs and having maybe one screen explaining the leather connection.

Google Engage: Research 1

Dialogue Studio, google engage

New brief is about engaging. Engaging in something you are passionate about and making other people engage with it as well. My chosen topic is animal cruelty and through screen based interaction and the digital out of home medium I will aim to make people more aware about what goes on in the leather industry. The cruelty towards the animals, how it affects people working in the industry and how it affects our planet.