Because we had the idea of using tape as wayfinding in our group pretty early on, I tried to make a typeface out of tape to match our theme. Plus I thought it would be nice to make our own type for the show to make it more personal. First try seen below wasn’t that great. I like how the lines of the H turned out but that’s about it.
First tape attempt, Lisa 2017
I don’t very much enjoy making posters. I think it’s because I feel like the one I do has to be AMAZING and represent the subject perfectly and in a fun and creative way and still be able to extract information from it. Way too much pressure in just one artwork ha.
Over two sessions I’ve been experimenting with making quick analogue posters by drawing with different tools and then overlaying that with cut out text and photocopying it to make it all come together as a flat piece. The drawing/markmaking I really enjoyed as it was all about creating marks quick and not having the time to worry about what line you were going to draw next. The motif I chose was a painting of Andy Warhol by Basquiat that I saw at the exhibition at the Barbican last week so lots of faces on my outcomes.
Looking into type for the show I think a good way to go about it would be to make our own typeface for it. That way it’s original, can relate to the style of the exhibition better and we don’t have to think about copyright stuff. Incorporating cardboard and gaffa somehow in the typeface (either that we make it out of the materials or use it as markmaking, printing with the cardboard or drawing with it maybe) would tie the design together and would make it really personal to the show.
I found some nice inspiration for this, my favourite work being that of Kellenberger- White for the Glasgow Festival of Visual Art 2014.
Diving further down into my three words, I decided to explore other ways to make them visual and began playing around with stamps and letters to see where that led me.
For this, I started to write the single word first somewhere on the paper and then developing it into something else after reading the word over and over and capturing what I felt while reading it. I thought it would be good to see what associations I made after actually constructing the word myself, putting the letters down with my own hands.
To start off this group project of coming up with a design for the summer show 2018 and pitching the idea to a panel, I have been looking at some exhibitions to see how they display work/ present it/ write about it/ label it/ guide you round the space/ design the exhibition guide etc. I have so far been to three different ones: Barbican, Saatchi gallery and The Whitechapel gallery and what I have come to think of as most important and what I look for as soon as I walk in is signs. Wayfinding. Especially noticeable (or not noticeable actually) was the wayfinding in the Basquiat exhibition at the Barbican. Consisting of a small map with one arrow, a lady that tells you to go upstairs first and a tiny tiny sign on a shadowed part of a wall reading “exhibition starts”, you’re supposed to go about your way hoping you’re making the right turns. Well, wrong turns were made, the lady directing people up the stairs had to chase after some who started wandering about on the ground floor first and people kept bumping into each other trying to find the most logical route to go.
Final cover proved not to be my final cover. Realising it looked too camera film-y I did some sketches of alternative ideas and ended up with using the sketch where I drew the pattern I had and made it into vector art that I then coloured in red and laid type over it.
Sketches for cover, by Lisa
This is the result and I finally like it 100 percent:
My cover is finally finalised although the way there was long. Jumping from the red outcome to yellow papercraft I did when experimenting with one of my projects, I still wasn’t happy with the look and started instead to play around with type on the photocopier. The type didn’t turn out interesting at all but the strange marks that appeared at the edge of the paper looked good so I created a design with them instead.
Cover development 1, 2, and 3, by Lisa
Copying and rotating the image I created a sort of pattern that looks like arrows and kind of like a fast forward button. And that felt like it fit the book finally and it also felt like me with the triangles, movement and a bit artsy so I’m happy with this.
Collection final cover, by Lisa
Nearly there! I now only have one spread left and then I’m sending this to print (might redo the cover though). When placing images for the Kickstarter case study and the crisp vibe they gave off (seen below) I realised I needed to re-arrange some things in my design for the rest of the book to fit this theme as I really liked it.
There is so much colour in my work otherwise that I thought having red as chapter dividers and the book’s main colour might not be a good idea. So I changed it to black instead and at once it got more cohesive which is good. Plus the patterns and type I painted feels more like Japanese calligraphy and I really like that. Thing is, now my red cover doesn’t really match anymore so I might have to think some more about that.
Today I have been working with kinetic typography and making a video reflecting my movement. Started out by researching kinetic typography and found the Swiss designer Dominique Schmitz very inspirational. Similar to the Zero movement his work is full of lines and overlapping elements creating vibration and movement and I especially liked these two seen below. Even the colours are right. Initially I wanted to create something like the left example as it feels like a modern spin on what I am looking into but then I started thinking about type as image and got more interested in how I could use type to create pictures and started sketching with the letters I, Z and O.
Work by Dominique Schmitz
Decided to develop some of my letterpress work into more refined outcomes so I made some posters out of them that reflect the Zero movement; focusing on repetition and the monochrome and creating light. The two last ones are developments of my own tests from a previous post where I made my own Klein inspired paintings.
Zero posters, by Lisa
I quite like these results! It’s a bit tricky to capture the design of the movement without making it look like copying but I feel like these both are zero and my own aesthetics at the same time.