My third concept is more about how you use the bench. Different ways you could sit on it, stand on it, lie down on it. I thought about how Charles and Ray Eames had a very playful relationship to their furniture pieces when photographing them and wanted to do something similar for this.
Concept 3, Lisa 2017
Posters for the gifs! Something I hadn’t really thought about at all until last week. Trying to get some ideas I started out sketching small images of different layouts I thought could work. I liked the images but couldn’t get the type right so I started experimenting with the type instead to see if I could get anywhere with that. Well, I didn’t. Thinking about movement, repetition and layering I tried drawing type, collage, cutting up type, blurring type, stitching. Didn’t like any of it. The only one I did like was the “may” in blue and yellow, however when I tried the same technique for the other words it just looked really gross.
Sketches for posters, Lisa 2017
I decided to work more on our Helvetica type before pitching our idea as I had left it a bit incomplete (when I put all the letters into the template from the website I used, the M and W were cut off) so I re-scaled all the letters, making them smaller so that the two causing problems would fit. Not super fun but when I got into robot mode the work was done pretty fast. The first time I worked on the typeface I got impatient and didn’t really care about how the letters actually worked together, but now after re-doing it I decided to look at the way the type worked when you used it. Turns out, the letter “I” was way too big in relation to the other letters (which wasn’t really noticeable before) and none of the letters were actually sitting on the same line. After fixing that, and looking at the tracking more, I was happy with what I had.
After Finn designed our posters, we went to screen print them to try out using split fountain technique. The first designs we did were ones where the type itself was coloured in, on either white paper or coloured paper. They looked really nice but the small information type wasn’t really visible especially when the yellow ink covered it. Posters seen here. So I decided to redo them, testing out filling the background with ink and leaving the type white and that came out better because you could read it better and see the imperfections of the tape helvetica better. Plus, you know colour. Yay! Seen below are three of the outcomes from my printing, two having some quirks and imperfections because of the printing process, and the last one being just perfect. Together they look really nice!
Because we had the idea of using tape as wayfinding in our group pretty early on, I tried to make a typeface out of tape to match our theme. Plus I thought it would be nice to make our own type for the show to make it more personal. First try seen below wasn’t that great. I like how the lines of the H turned out but that’s about it.
First tape attempt, Lisa 2017
I don’t very much enjoy making posters. I think it’s because I feel like the one I do has to be AMAZING and represent the subject perfectly and in a fun and creative way and still be able to extract information from it. Way too much pressure in just one artwork ha.
Over two sessions I’ve been experimenting with making quick analogue posters by drawing with different tools and then overlaying that with cut out text and photocopying it to make it all come together as a flat piece. The drawing/markmaking I really enjoyed as it was all about creating marks quick and not having the time to worry about what line you were going to draw next. The motif I chose was a painting of Andy Warhol by Basquiat that I saw at the exhibition at the Barbican last week so lots of faces on my outcomes.
Looking into type for the show I think a good way to go about it would be to make our own typeface for it. That way it’s original, can relate to the style of the exhibition better and we don’t have to think about copyright stuff. Incorporating cardboard and gaffa somehow in the typeface (either that we make it out of the materials or use it as markmaking, printing with the cardboard or drawing with it maybe) would tie the design together and would make it really personal to the show.
I found some nice inspiration for this, my favourite work being that of Kellenberger- White for the Glasgow Festival of Visual Art 2014.
Diving further down into my three words, I decided to explore other ways to make them visual and began playing around with stamps and letters to see where that led me.
For this, I started to write the single word first somewhere on the paper and then developing it into something else after reading the word over and over and capturing what I felt while reading it. I thought it would be good to see what associations I made after actually constructing the word myself, putting the letters down with my own hands.
To start off this group project of coming up with a design for the summer show 2018 and pitching the idea to a panel, I have been looking at some exhibitions to see how they display work/ present it/ write about it/ label it/ guide you round the space/ design the exhibition guide etc. I have so far been to three different ones: Barbican, Saatchi gallery and The Whitechapel gallery and what I have come to think of as most important and what I look for as soon as I walk in is signs. Wayfinding. Especially noticeable (or not noticeable actually) was the wayfinding in the Basquiat exhibition at the Barbican. Consisting of a small map with one arrow, a lady that tells you to go upstairs first and a tiny tiny sign on a shadowed part of a wall reading “exhibition starts”, you’re supposed to go about your way hoping you’re making the right turns. Well, wrong turns were made, the lady directing people up the stairs had to chase after some who started wandering about on the ground floor first and people kept bumping into each other trying to find the most logical route to go.
Final cover proved not to be my final cover. Realising it looked too camera film-y I did some sketches of alternative ideas and ended up with using the sketch where I drew the pattern I had and made it into vector art that I then coloured in red and laid type over it.
Sketches for cover, by Lisa
This is the result and I finally like it 100 percent: