Making some decisions about the Google Engage project I have decided to define the “one bath a day for 40 years” analogy further. After making a questionnaire about people’s views on animal cruelty campaigns and how effective those types of visuals are, the results showed that my best bet is to focus more on facts and data visualisation- comparing numbers to something that’s easier to comprehend. The majority said they would be more likely to change their behavior based on facts than emotion and that blood and gore and sad animals just made them want to turn a blind eye to the campaign.
After getting feedback on the route to take with my leather project, I have decided to follow the path of bathtubs as it feels like the most relatable one and can be quite interesting visually because of the absurdity of it. The ideas I have for them so far are a bit scattered:
- Displaying taking one bath a day for 40 years through 14 600 bathtubs (365 days x 40 years). These can be shown on screens running alongside a wall.
- Or on the floor running down a street.
- Or displayed on a sky screen you look up at.
- Or one might divide the number of bathtubs with the number of tube stations in London (270) which equals 54 bathtubs that you place at each station. The information to go with it could be something along the lines of: These bathtubs are 54 out of 14 600 placed at 270 stations in London representing the amount of water it takes to produce a pair of leather shoes.
- Or making it into an art installation similar to the one in the gallery below with clouds on screens. By placing big screens like this in an open place filling them with images of 14 600 bathtubs and having maybe one screen explaining the leather connection.
Stepping away from the animal bit completely, I am going to try to go in the direction of showing people other aspects of the leather industry besides the animal cruelty one that they might not have considered. Leather is not only bad for the animals farmed in making it but also for the people working in tanneries and the impact the production has on the environment. Chromium pollution is the fifth most toxic pollution problem in the world and destroys the rivers and lands where it is dumped as a by-product of the tanning process and workers in the industry can be as young as five years old wearing no protection gear and dying too young from being poisoned for years from working with these chemicals.