Among all the little pieces that has to go in to making a Kickstarter campaign, the video has without a doubt taken the longest to complete. Dividing our work so that some people focused on setting up the page, some focused on getting some explanatory graphics in there etc- we all had at some point lend a hand to the making of the video.
Starting out with the stop motion part of it, what we thought was going to be quick and painful dragged out to three whole days of work with first taking the images, realising they were unusable as the lighting changed from picture to picture, re doing the process with a different setup (which took several tests and creativity to figure out) to then fine tuning it in after effects in terms of colour, speed of the sequence and pauses.
Stop motion images
The second part
Last project of creative industry practice is making a kickstarter campaign for the group brand we developed before christmas. So Neat stationery is coming to life again and we need to think about how to promote the brand to it’s fullest to make people interested in our products and wanting to buy them. Starting out researching, I looked at other stationery brands that are live on kickstarter at the moment and realised that the most important part of a campaign is the video. When I scrolled through different brands, I completely ignored the ones that didn’t have a video because it felt like they didn’t make enough effort.
Watching different videos I made a list of what I think are important things to think about if you want your video to be successful:
- Don’t make the video too long (I lost interest pretty quick watching some of them so that’s definitely something to think about)
- Keep it snappy (if the video starts with someone not looking too energetic and just talks and talks, I stop watching)
- Interaction with the product is nice so you get a sense of scale
- Fast pace is preferable to too slow
- Videos with good light and sound feels more professional, so think about that
I especially liked this video as it is a bit fun and ticks all the boxes that it needs to tick. Plus, the images for the campaign are art directed to feel colourful and fun which is a good touch as the notebook in question is grey.
Choosing, creating and placing my content for the collection book is nearly done. This has been extremely time consuming but in the end very satisfying to see your own processes and outcomes in such a straightforward way. I have had to re-take images that were of too bad quality, scan research from my sketchbooks, draw new images and scan and edit those, create images directly in InDesign and of course write all the paragraphs that go with each project to explain it. Phew.
Having only a few pages left to design, I decided to print out a mockup to see how the flow of the book will work as that’s hard to do on the computer screen. Making a mini mockup proved very helpful as I can see now that it is put together which images are too big or small and some of the images that I was unsure if I should have, I am now positive have to go.
I also decided to keep the text to a minimum and only have short paragraphs so that the images are the real stars of the book and it resembles a portfolio more.
Today I have been working with kinetic typography and making a video reflecting my movement. Started out by researching kinetic typography and found the Swiss designer Dominique Schmitz very inspirational. Similar to the Zero movement his work is full of lines and overlapping elements creating vibration and movement and I especially liked these two seen below. Even the colours are right. Initially I wanted to create something like the left example as it feels like a modern spin on what I am looking into but then I started thinking about type as image and got more interested in how I could use type to create pictures and started sketching with the letters I, Z and O.
Work by Dominique Schmitz
Having both my wave video and the built model of the pavilion, I put the two together in AE so you can see how the whole installation works. The waves will be projected onto the walls alongside some text that I have based my whole project on. As you walk through the pavilion you are surrounded by these huge walls that are 7-8 meters at their highest point, see the projections as you wander through it and also read the text to understand the purpose of it all. I want the experience to be like you are walking inside a crashing wave so scale is very important here and that nothing stands still.
Final DOOH- screen, by Lisa
It’s time to do my explainer video for this project. A video summarising everything from research, development and finally outcome- kind of like a pitch, the information can’t be too heavy and the message needs to come through quickly. After doing some research on explainer videos and different styles before I start my own I have come to the conclusion that I want to mix digital with handmade as that is exactly what I have done as my DOOH mockup so it fits. At first I thought about stop motion but as I want my white background to be stark white, that’s not a good idea (it’s crazy difficult to achieve) so that’s where the digital comes in and the wonders of AE. But to not lose the handmade bit I have decided to make small figures out of paper as my actors for the video so I get that stop motion vibe with out actually doing it as a stop motion.
Hopefully it will merge well with my mockup because I am having that in the video as well and have to think of how I can balance this so it doesn’t look bad.
For my abstract wave approach I started making some test videos to see how I could go about this. After several tries and experimenting in After Effects but not getting the result I wanted I felt a bit frustrated as I thought I could never get this to be what I wanted it to be. It either looked too light and flimsy or not regular enough but I got there eventually with the help of a tutorial that taught me how to transform sound into an abstract pattern that reacts to the wavelengths of the sound.
Wave experiments, by Lisa
“Just as one can compose colours or forms, so one can compose motions.”
The above quote is what I have been basing my pastiche on. It’s by Calder and captures his way of creating so well and summarises his work weather it be static or moving- he composes motions.
When researching videos of Calder and his mobiles I always seem to end up watching the same one where a boy walks into Calder’s workshop and is amazed by everything that moves by its own. (video here) He stares at the mobiles hanging from the ceiling, living their own sort of life of there, creating their own universe. He looks at this play for a long time, eventually finding it hard to differ between dream and reality as he is more and more mesmerised by them. Every time I watch this I want to make mobiles.
Last time I thought about this project I was really into doing a stop motion animation. Today I ended up giving the mobiles another go and made another one.