For a while during this project it felt like we were not moving forward at all and no one really knew what to do. So to create something different and get some sort of development for this, I started playing around with our poster and see if we could use that in different ways when it came to making promo stuff for the show.
Continuing working on things for the summer show, one thing that needed defining was signage, or something to hang up inside or outside the studio to give some sort of information/ context to what that studio is about and who’s in it. I thought it would make sense to incorporate the hell tape type to tie it together with the poster and tried it small at first and then big but didn’t think either of the options really worked. The small type wasn’t interesting enough and the big type took over too much.
After looking into what more things/ graphics you could do with tape because I thought I hadn’t explored it enough I found these images of how some exhibitions have used it:
Tape inspiration, Lisa 2017
I thought that we could do something similar when hanging work. In this sketch I did we were still into the idea of using coloured tape as wayfinding so I thought we could use that for the hanging as well but for the final idea I swapped the coloured tape for white tape so as to fit our theme better.
Looking into type for the show I think a good way to go about it would be to make our own typeface for it. That way it’s original, can relate to the style of the exhibition better and we don’t have to think about copyright stuff. Incorporating cardboard and gaffa somehow in the typeface (either that we make it out of the materials or use it as markmaking, printing with the cardboard or drawing with it maybe) would tie the design together and would make it really personal to the show.
I found some nice inspiration for this, my favourite work being that of Kellenberger- White for the Glasgow Festival of Visual Art 2014.
The first thing I started to consider when thinking about ideas for the show was how the space looks. As we already know where the exhibition will take place and the conditions we will have to work with, honestly all I could see were problems. How are we going to cover up that door, how are people going to understand how to navigate in a place where I myself have lost my way several times, can we use the ugly lockers in the narrow corridor to our advantage somehow or will they just have to stay an ugly element in the show, how can we make the dark and stuffy 2nd floor feel lighter and bigger etc.. Our exhibition space kind of bummed me down a bit but realising that it is what it is and that there is one big advantage with it (no more carrying heavy furniture to another place) I began researching ways to make the space work.
What it needs is:
- bold designs
To start off this group project of coming up with a design for the summer show 2018 and pitching the idea to a panel, I have been looking at some exhibitions to see how they display work/ present it/ write about it/ label it/ guide you round the space/ design the exhibition guide etc. I have so far been to three different ones: Barbican, Saatchi gallery and The Whitechapel gallery and what I have come to think of as most important and what I look for as soon as I walk in is signs. Wayfinding. Especially noticeable (or not noticeable actually) was the wayfinding in the Basquiat exhibition at the Barbican. Consisting of a small map with one arrow, a lady that tells you to go upstairs first and a tiny tiny sign on a shadowed part of a wall reading “exhibition starts”, you’re supposed to go about your way hoping you’re making the right turns. Well, wrong turns were made, the lady directing people up the stairs had to chase after some who started wandering about on the ground floor first and people kept bumping into each other trying to find the most logical route to go.
Our lives in data currently on at the Science Museum is an exhibition about how data is in our lives at all times. As human beings we not only absorb information, we are information. Our structure is information, our habits are information and our interests are information and everything we do can be recorded, collected and analyzed for better or for worse. An interesting topic that could invite to interesting thoughts and discussions but the way it is presented at the Science Museum leaves much to be desired. Despite the heaviness of the subject, the exhibition stays very light and airy and so short that it doesn’t have time to go in depth at all.
The best part of the exhibition, for me, was the display on Dear Data, a project by Giorgia Lupi and Stefanie Posavec that consisted of the two of them sending each other one postcard a week were they recorded and visualized (in the form of drawings) different data they collected from their everyday life. If the exhibition would have consisted more of those types of interpretations or critique on the monitoring of our data I think it could have been more interesting as the topic itself is very provoking. As it is, I found it quite bland and too tech centered.
Browsing the work of Ikko Tanaka, I came across a poster made for an exhibition on Japanese posters, 1988. Learning more about this designer, Pierre Mendell, I find I really like his work. His poster deigns are clean and sometimes a bit abstract but really beautiful and I love his use of photography. It’s very playful but still has somber touch because of the geometrical and straightforward layout. Some of his designs- below and the poster that caught my eye- above.