My first project of studio Give and Take will revolve around three words: may, child and old. These words need to be investigated thoroughly and communicated visually as 10 gifs and 3 posters. Apart from that, I am also starting a drawing journal in which I will draw something everyday to form a collection of observations and thoughts in a way.
Just before I went to print my pager, I changed my cover a final time after a series of tests because I wanted to incorporate more of the light aspect of the Zero movement. So I took some experimental photos of the shadows created when lifting the cut out pattern I did a couple of weeks ago and really liked how they turned out so I decided to use that. Playing around with how to place it I eventually made up my mind on a design and stuck with it. The problem I have had with the red bit in the pager I tried to solve by taking the red completely off and focusing on grey instead so I did some tests with a drawing I did a couple of days ago where I using my fingers, created shadows on silver lines so the image looked like waves. Tried to place it in my layout in several different ways but none of them felt right so I ended up deleting that image completely and instead using the cut out pattern I used for the cover so they link.
Cover trials and layout decisions
And this is the final design:
My printed book has arrived and I really like it. It is bright and happy but still has a seriousness about it which is exactly what I was going for. It is so nice to see something physically that you have been working on for a really long time. I have learned a couple of things doing this project but the most important one is: it takes time to design a book. And there is so much planning going in to it. I have simultaneously enjoyed and dreaded the making of this book as it has been so extensive. There were so many images of outcomes I had to redo or clean up before it felt presentable for the book, so I hope I will learn for the future to keep better care of my work and take better images from the start haha.
The layout for my book is kind of Alan Fletcher inspired when he said that making a book is quite similar to making a storyboard for a movie, when it comes to the flow and pacing of everything from page to page. I have some consistent layout solutions throughout, like the introduction to each chapter looks the same and the explanation for each project always starts the same way with a small block of text in the bottom right corner and a image or images covering the left side.
Among all the little pieces that has to go in to making a Kickstarter campaign, the video has without a doubt taken the longest to complete. Dividing our work so that some people focused on setting up the page, some focused on getting some explanatory graphics in there etc- we all had at some point lend a hand to the making of the video.
Starting out with the stop motion part of it, what we thought was going to be quick and painful dragged out to three whole days of work with first taking the images, realising they were unusable as the lighting changed from picture to picture, re doing the process with a different setup (which took several tests and creativity to figure out) to then fine tuning it in after effects in terms of colour, speed of the sequence and pauses.
Stop motion images
The second part
Final cover proved not to be my final cover. Realising it looked too camera film-y I did some sketches of alternative ideas and ended up with using the sketch where I drew the pattern I had and made it into vector art that I then coloured in red and laid type over it.
Sketches for cover, by Lisa
This is the result and I finally like it 100 percent:
Initially the plan was to make a photobook via blurb in hardcover as I thought if I am spending so much time designing this I want the result to look as polished as possible (which means not binding it myself) but because my final page count has come up to 78, it would cost me 95 pounds to make the 2 copies required. So! I am now opting for the magazine option as that will be approximately 60 pounds cheaper. At first it didn’t feel right, the magazine format, because to me a magazine is something you throw away and that isn’t a feeling I would like for my collection project hah, but money had to be the deciding factor here and I’ve come to convince myself the magazine format is going to look great. In fact, some of my designs that cover a whole spread might actually look better in a magazine compared to a photobook as the binding will be thinner. Also the cover will probably look better as magazines usually have a lot going on on the cover but mine will be a solid colour red with only the title centered on it so I think it could look pretty interesting. The only thing that concerns me is that my design might not be playful enough to fit a magazine but that might be me overthinking it at this point just because I am nearly done.
Converting the book format to magazine format didn’t prove too complicated as the size I had originally was quite similar to the one I have now, only now it’s bigger (around A4).
So my initial designs for the book were super boring. Everything I created looked dead and like it would be better off thrown in the bin. I started out making a book I thought I could get printed with Blurb where the minimum to print is 20 pages, but realised I cannot fill 20 pages for this project so I decided to make my own A5 booklet instead. That design came out just as awful- it didn’t look remotely thought through and just all in all very un inspiring as seen below:
First and second book design, by Lisa
So after getting some help and feedback from a friend about what I could do to change this, I decided on making a concertina A4 thing instead and when I started designing that, everything just fell into place. It was instantly more fun to design and I could play with the format more, making it fit my app better as well.
This is in A1 size so it makes to folded A4 books which I then could make a cover to as well to make it more stable and so it s able to stand up. The only thing that concerns me a bit is if I have enough information on here but I think I ticked the most important boxes anyways so off to print!
To accompany my app, I need to make a book explaining the visual identity of London Poetry. As I have no idea what usually goes in such a book, I started researching it and focused on three different companies: Apple Pay, The Barbican and Skype as I thought they were a good mix of digital and print stuff.
Apple Pay- divides their chapters in: overview, apple pay buttons, do’s and don’ts, avoid mistakes, examples.
The Barbican- introduction, logo, lock up, grid, typeface, typography (line space, weights) and then what their different posters look like for different events like art, film, theatre etc.
Skype- logo (what it looks like and do’s and don’ts), typeface, colours.
Based on this I’ve thought about what I need to incorporate and so this is my list: introduction, logo + do’s and don’ts, typeface and colours.
Focus: chapter dividers. Continuing the things I mentioned in my previous post about designing the start of every chapter, I started scanning the type I painted so I could use it for my book. However, doing this I realised that the type didn’t look like I wanted it to. Zooming in on it really close, the edges looked all jagged and pixelated and basically not pretty. I tried to vectorise it in Illustrator but it still didn’t look good and I didn’t have the patience to try to fix it as I don’t know how to use Illustrator basically hah. It might have been the paper I painted on was too rough that made it that way, so what I did was to paint over it in Photoshop to smoothen out the ragged edges. Took painfully long but in the end I got the result I wanted as seen below (in the right image, the P and R and cleaned up but not the A so you can see the difference).
Book, chapter dividers, by Lisa
Next to the page explaining the brief to each project, I have made patterns that reflect that brief to make it more interesting (seen above to the left). I have yet to decide on the typeface though for my titles and body text, but something sans serifs and straight as a contrast to the painted type would work.
The logo for my app came about with me approaching the work a bit differently than I normally do. I thought about what the logo would look like as an icon on the homescreen of an ipad before anything else and realised I wanted it to be really minimal in its expression because it has to work when being really small. It also had to reflect the app so what I did was to use a part of a scanned letter I did but cropped it so it’s only showing the edge of the paper and blackness of the photocopier but in a wavy way because I moved it around. And then I coloured it in pink and blue to go with the rest of the feel of the app, making it a bit Jessica Walsh inspired as well. The waves also link to the Thames and how London looks like from above, like a map. In this case, an extremely abstract map.
Logo for app, work by Lisa
I decided to use this wavy feature for the type in the logo as well as it reflects the app so well. My posters all have that wavy, bendy thing going on really accentuating the movement I created when scanning the letters, so picking up on that was a good way to go.
Logo tests, by Lisa