Back to the cover! After some feedback from Tom telling us the cover doesn’t read well and that it feels too composed and digital, I got back to thinking about it and decided to start over with the whole composition. I scanned the ink letters I had and printed them out in different sizes, cut them out and started to compose some designs on a piece of paper in front of me, taking photos as I went along. I tried some organised layouts, some messy, and them started cutting up the letters or gluing them down to a piece of paper and them crumbling them up. I tried to make something happen. But it wasn’t happening. I wanted it to look like the messiness of a cover of Emigre magazine but everything I did just looked boring. I began to realise that the whole process was starting to feel like a huge weight in my brain, it wasn’t fun anymore, I don’t like the name anymore and I don’t like the typeface.
Final outcome for Match and Mismatch are my gifs. I initially wanted to make something based on photographs of my hand manipulating the bench so it’s different lengths or using the postcards but I don’t think I could make that look refined enough and also because of time management I had to make priorities hah. So I tried manipulating my bench image in Photoshop instead to see where that got me. Making it digitally this way it would relate to the poster as well, with the solid black background so that’s a plus!
I worked a lot with the poster outcome of this project. After all the tests I did here I thought I might be done but after realising I wanted to use the image of the stretched bench for my publication, I didn’t want it to be visible in the poster as well. I was also starting to change my mind about the placing of the text. It clashed with the white line at the bottom too much and just didn’t sit well. Before all this though, I changed the typeface. I had started using Helvetica when making the tests just to kind of use something, but also started to like it. However, I thought I should look at other typefaces too, to see if there was something else I could use to fit better. I had recently found Gibson and thought that looked nice and kind of similar to Avenir, but when I placed it on the poster I instantly hated the way the “e” looked. It looks too evil, like someone is laughing ominously and the poster is dark enough without having a evil looking “e” in there. So Gibson had to go. But! Then I found League Spartan! And it fit perfectly. I love the roundness of the “b” and the bold strokes of the ascenders. I also tried to make the text a bit wobbly to take away some of the static-ness but didn’t like it in the end so let that go.
So, after some thought I decided to not do three different versions of the bench, but two. So it wouldn’t be the dramatic change of size I wanted to demonstrate in the beginning, but not having that, fixed the problem I had with the composition looking stupid, instantly. I also edited the image of the bench more, adding a black line where the ink didn’t print, and overall making the image darker to avoid any loss of information in the photo. This time it printed way better! And because I decided to go for a black/yellow theme for the poster publication thing (instead of green which was my initial design) I printed the postcards on bright yellow card (unfortunately not as thick as I wanted because the Riso wouldn’t do it) but I am happy with the result!
The concept I will be developing is my first one which focuses on manipulating the bench in shape and has a more darker and experimental feel. I made a lot of collages, cutting the bench up and stacking the benches on top of each other thinking primarily of the postcard series and how I could make an image and then cut it into 4, making the postcards go together as a whole instead of 4 individual designs. Nothing really worked out though and after a riso workshop (seen below) I realised why. With the bench in that small size, it just looked too dainty and cutes-y and that doesn’t fit my concept at all.
Riso prints, Lisa 2018
Second proposal is the colourful, lego vibe-y one. Lots of yellow!! And I finally settled on blue as well to complement the yellow. Tried it out using red at first but just thought of food when I looked at it so I had to throw that idea away. So this idea uses different tones of yellow, one dark blue and one cyan and all the backgrounds are always coloured in and there’s no white space anywhere.
Concept 2, Lisa 2017
After meeting my client last week, I now know more about the bench and how it came to be, the designers he was inspired by when making it and the choices behind the materials:
- Can transport easily
- Minimal use of material
- Low skill production process makes it easy to produce
- The incorporation of oak makes it feel traditional
- Slim design
- Looks expensive but cheap to produce
- Surface board can change size
- Scandinavian feel
- Made for commercial spaces rather than homes
- Can be taken apart and packaged flat
After Finn designed our posters, we went to screen print them to try out using split fountain technique. The first designs we did were ones where the type itself was coloured in, on either white paper or coloured paper. They looked really nice but the small information type wasn’t really visible especially when the yellow ink covered it. Posters seen here. So I decided to redo them, testing out filling the background with ink and leaving the type white and that came out better because you could read it better and see the imperfections of the tape helvetica better. Plus, you know colour. Yay! Seen below are three of the outcomes from my printing, two having some quirks and imperfections because of the printing process, and the last one being just perfect. Together they look really nice!
More stitching! So came up with the idea of having something that goes back and forth for my second “old” gif, thinking about “old” as something that is continuously changing and how all new things eventually become old. I thought I could do something with lines spreading out so that it looks like a spotlight of sorts to symbolize how we choose to highlight some old things, while other old things appear to be not as important.
Sketches, by Lisa
Final cover proved not to be my final cover. Realising it looked too camera film-y I did some sketches of alternative ideas and ended up with using the sketch where I drew the pattern I had and made it into vector art that I then coloured in red and laid type over it.
Sketches for cover, by Lisa
This is the result and I finally like it 100 percent: