Designing the layout for the final outcome took way longer than what I thought it would hah! I just couldn’t make up my mind because every time I printed it I found things I didn’t like about it. It is so different to see a thing on screen versus when it’s printed and you actually hold it in your hands, it changes its appearance so much. Anyways- I started out using the colours silver and gold a lot but pretty quickly realised it wouldn’t look good printed and scratched that idea. Then I moved on to adding red as I thought that would be good representation of the monotone in the movement. I kept the red in there for a long time but altered other things about the layout so it wouldn’t look too boxy and kept some images overlapping the folds so it flowed better and represented the movement more. Here are all my tries!
First try, gold and silver and red
This project focuses on design history and movements. The deliverables will be a folded A2-A5 16 pager describing my exploration of chosen movement, and a motion graphic outcome. Starting off, I looked into 3 different movements I find interesting and chose De Stijl, Zero and The Washington Colour School.
De Stijl: Around 1917-1931 as a reaction to WWI, a group of Dutch artists set out to remake the world through a utopian vision and harmony and order. Exploring the ideal fusion of form and function, they wanted to eliminate all representational components, reducing painting to its elements: straight lines, plane surfaces, rectangles, and the primary colours red, yellow, blue, black and white.
Now that I finally feel like I like my app idea to the point where I’m actually inspired, working on my screens went really quick. After one intense and productive day I now have an app concept and a prototype to show. Thinking about how to make my application interactive, I decided that I want the user to be able to do what I have done as well- create poems about their experience of London and make them into posters that you then can print. Making your poems into visuals. It works by you choosing the letter that you want for your poster, then you pick the colour and lastly you write your poem on it, add to gallery and print!
In terms of the design, I used the same 4 colours I had in my first prototype (blue, yellow, red, pink) for navigation as I think these also work for this idea. The font for the text is Avenir Next Medium and the letters I have manipulated are set in Big Caslon. I found out that I like the outcome of the manipulated type better when it’s set in serifs but as I am overall a very sans serif person and I needed a type that wasn’t so ornate for the rest of the text in the app to fit with the kind of strict and geometric design, I went with Avenir Next as it a bit rounded so it matches the curvyness I have going on with the posters.
This project has been on hold for a while for several reasons but the main one being that I still wasn’t happy with my idea and that has made it really difficult to continue with it. Doing more research, I went back to some of my original inspirations: Jessica Walsh and her usage of bright colours and a lot of blue, pink and purple, architectural photography focusing on geometry and angles (but this time I looked more into colour and minimalist photography) and text.
Moodboard, by Lisa
“Just as one can compose colours or forms, so one can compose motions.”
The above quote is what I have been basing my pastiche on. It’s by Calder and captures his way of creating so well and summarises his work weather it be static or moving- he composes motions.
So far, I’ve only thought about the contents of my book and how I will create the layout. The cover, to me, wasn’t something I gave any time considering. But after the markmaking workshop I had this week it’s definitely something I am going to think about more. The cover is in a way how the book introduces itself and similar to how you reflexively smile to a person you’ve just met while shaking their hand, I want my book to smile at you and for you to smile back. The cover also sets the tone for how the rest of the book will be and it has to be interesting and want to draw you in. For example, when I buy books the cover plays a huge part. If the cover is too ugly I’m probably not even going to pick the book up. Basically, the cover is important.
Some outcomes from the workshop
Before venturing in to the world of Graphic Design I had no idea you could do so much with type and love type so much that you can make a living designing it or designing with it. I never thought I would be one to get excited when seeing a piece of graphic design work featuring only type but I’ve come to realise that I do. There are so many designers dealing with type in the world in so many different and interesting ways: printed, painted, sculpted etc. Below are some examples of designers and studios that has made type and letters their living and it’s really inspiring.
Getting some feedback on my ideas for the “map of me”, I have looked in to more designers and art/design with type in space. Adding to my list of inspiration- I now place Alexander Calder and his beautiful work with mobiles and installations, and Jessica Walsh’s bold colour work and type. Jessica Walsh also uses a colour palette through out her portfolio that is similar to what I want to use for my project.
Another name I will add to my list of inspiration is Jenny Holzer. She does light projections on to buildings, giving them a whole other sense of life and it’s really beautiful.
I have struggled long and hard in figuring out what I want to do for my app that need to be a form of map. I have been stuck the longest time of the functions of the app, what I want the app to do, how you navigate etc. I try to work it all out in my head before I come to a definite decision but not knowing my outcome has come in the way of knowing anything at all in terms of what I want.
A couple of weeks ago I sat down trying to map what a map is and see if I through that could get some inspiration. I couldn’t. Today, I sat down again and tried the approach of instead deciding what mediums I want to work with, my topic, my colours- and could finally come to some decisions!
When designing, most people probably do the work subconsciously (thinking about shape, form, colour, pattern, emphasis, proportion). And sometimes, not thinking about what comes naturally, for me at least, can be in your way as I find I often over complicate things in my head instead of just doing something really simple, really fast.
Working fast and creating many posters that incorporates the different design principles and elements of design has kind of changed the way I look at a project- it doesn’t have to take forever to create something (in this case posters). And although the aim was producing 50 posters in 5 hours and I only got like 7 done, I really enjoyed this and the particular way of working- restraining yourself a bit in terms of what you’re allowed to use to convey a message forced me to simplify my ideas and think outside the box.