Match and Mismatch: Outcome 3

I worked a lot with the poster outcome of this project. After all the tests I did here I thought I might be done but after realising I wanted to use the image of the stretched bench for my publication, I didn’t want it to be visible in the poster as well. I was also starting to change my mind about the placing of the text. It clashed with the white line at the bottom too much and just didn’t sit well. Before all this though, I changed the typeface. I had started using Helvetica when making the tests just to kind of use something, but also started to like it. However, I thought I should look at other typefaces too, to see if there was something else I could use to fit better. I had recently found Gibson and thought that looked nice and kind of similar to Avenir, but when I placed it on the poster I instantly hated the way the “e” looked. It looks too evil, like someone is laughing ominously and the poster is dark enough without having a evil looking “e” in there. So Gibson had to go. But! Then I found League Spartan! And it fit perfectly. I love the roundness of the “b” and the bold strokes of the ascenders. I also tried to make the text a bit wobbly to take away some of the static-ness but didn’t like it in the end so let that go.