Going back to my original sketches of the connections I’d made when thinking about what light is, I’d written down words such as: direction, negative space, something sharp, overlapping, framing. And I’d also drawn shapes and lines about light: how light travels, bounces, moves in different directions. And this was what I should focus on I thought. More abstract things that I could play around with more.
This project focuses on design history and movements. The deliverables will be a folded A2-A5 16 pager describing my exploration of chosen movement, and a motion graphic outcome. Starting off, I looked into 3 different movements I find interesting and chose De Stijl, Zero and The Washington Colour School.
De Stijl: Around 1917-1931 as a reaction to WWI, a group of Dutch artists set out to remake the world through a utopian vision and harmony and order. Exploring the ideal fusion of form and function, they wanted to eliminate all representational components, reducing painting to its elements: straight lines, plane surfaces, rectangles, and the primary colours red, yellow, blue, black and white.Â
For my abstract wave approach I started making some test videos to see how I could go about this. After several tries and experimenting in After Effects but not getting the result I wanted I felt a bit frustrated as I thought I could never get this to be what I wanted it to be. It either looked too light and flimsy or not regular enough but I got there eventually with the help of a tutorial that taught me how to transform sound into an abstract pattern that reacts to the wavelengths of the sound.
The logo for my app came about with me approaching the work a bit differently than I normally do. I thought about what the logo would look like as an icon on the homescreen of an ipad before anything else and realised I wanted it to be really minimal in its expression because it has to work when being really small. It also had to reflect the app so what I did was to use a part of a scanned letter I did but cropped it so it’s only showing the edge of the paper and blackness of the photocopier but in a wavy way because I moved it around. And then I coloured it in pink and blue to go with the rest of the feel of the app, making it a bit Jessica Walsh inspired as well. The waves also link to the Thames and how London looks like from above, like a map. In this case, an extremely abstract map.
I decided to use this wavy feature for the type in the logo as well as it reflects the app so well. My posters all have that wavy, bendy thing going on really accentuating the movement I created when scanning the letters, so picking up on that was a good way to go.
Drawing exercise. Studying spaces around uni and  trying to capture the certain feeling the space gives= very hard. I haven’t drawn in a long time now and it took a while for me to get back into it again without feeling like a child that haven’t picked up a pencil before. The pens kept slipping out of my hand.
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