I thought the printing process would be pretty straightforward, I had my paper and my pdf and my print credits. But printing proved to be difficult. First try came on landscape on a portrait oriented sheet of paper, second one came out with the poster on the back the wrong way round, which I didn’t notice until I started to fold my A2 down to A5 and fold up the flap on the first page that reveals the introduction text to the zero movement underneath (a feature I added to make the design more dynamic and again make it more dramatic with a “reveal” kind of) and the text wasn’t there. Sigh. A shame because the registration for the front and back images was almost perfect. Third try came out the way it should (after I rotated the back poster in ID cause I thought that might fix the previous problem, but now I’m not sure that was the actual problem. Maybe that could have been solved by rotating it in the print preview or rotating the paper. hmm…) but the problem now was that the registration between front and back was off by one cm. So a lot. Way annoying.
Pager from both sides, by Lisa
So the cover is now sporting a vertical white line that is not supposed to be there and the letterpress image sits a bit too tight to the folded up flap on page one. But I am going to leave it like this because everything else is how I wanted it to be and I cannot afford to print it again. I don’t love it, but I like it! But I almost think it looks better as a flat poster than folded up because it just makes so much sense now. And the Zero movement kind of didn’t and the design seen laying flat as an A2 is almost more representative of that. The kinetic type poster though I think looks great.
Front and back cover, by Lisa
Just before I went to print my pager, I changed my cover a final time after a series of tests because I wanted to incorporate more of the light aspect of the Zero movement. So I took some experimental photos of the shadows created when lifting the cut out pattern I did a couple of weeks ago and really liked how they turned out so I decided to use that. Playing around with how to place it I eventually made up my mind on a design and stuck with it. The problem I have had with the red bit in the pager I tried to solve by taking the red completely off and focusing on grey instead so I did some tests with a drawing I did a couple of days ago where I using my fingers, created shadows on silver lines so the image looked like waves. Tried to place it in my layout in several different ways but none of them felt right so I ended up deleting that image completely and instead using the cut out pattern I used for the cover so they link.
Cover trials and layout decisions
And this is the final design:
Designing the layout for the final outcome took way longer than what I thought it would hah! I just couldn’t make up my mind because every time I printed it I found things I didn’t like about it. It is so different to see a thing on screen versus when it’s printed and you actually hold it in your hands, it changes its appearance so much. Anyways- I started out using the colours silver and gold a lot but pretty quickly realised it wouldn’t look good printed and scratched that idea. Then I moved on to adding red as I thought that would be good representation of the monotone in the movement. I kept the red in there for a long time but altered other things about the layout so it wouldn’t look too boxy and kept some images overlapping the folds so it flowed better and represented the movement more. Here are all my tries!
First try, gold and silver and red
My cover is finally finalised although the way there was long. Jumping from the red outcome to yellow papercraft I did when experimenting with one of my projects, I still wasn’t happy with the look and started instead to play around with type on the photocopier. The type didn’t turn out interesting at all but the strange marks that appeared at the edge of the paper looked good so I created a design with them instead.
Cover development 1, 2, and 3, by Lisa
Copying and rotating the image I created a sort of pattern that looks like arrows and kind of like a fast forward button. And that felt like it fit the book finally and it also felt like me with the triangles, movement and a bit artsy so I’m happy with this.
Collection final cover, by Lisa
Today I have been working with kinetic typography and making a video reflecting my movement. Started out by researching kinetic typography and found the Swiss designer Dominique Schmitz very inspirational. Similar to the Zero movement his work is full of lines and overlapping elements creating vibration and movement and I especially liked these two seen below. Even the colours are right. Initially I wanted to create something like the left example as it feels like a modern spin on what I am looking into but then I started thinking about type as image and got more interested in how I could use type to create pictures and started sketching with the letters I, Z and O.
Work by Dominique Schmitz
This project focuses on design history and movements. The deliverables will be a folded A2-A5 16 pager describing my exploration of chosen movement, and a motion graphic outcome. Starting off, I looked into 3 different movements I find interesting and chose De Stijl, Zero and The Washington Colour School.
De Stijl: Around 1917-1931 as a reaction to WWI, a group of Dutch artists set out to remake the world through a utopian vision and harmony and order. Exploring the ideal fusion of form and function, they wanted to eliminate all representational components, reducing painting to its elements: straight lines, plane surfaces, rectangles, and the primary colours red, yellow, blue, black and white.
“Just as one can compose colours or forms, so one can compose motions.”
The above quote is what I have been basing my pastiche on. It’s by Calder and captures his way of creating so well and summarises his work weather it be static or moving- he composes motions.
Deciding I want to create my pastiche digitally I went back to a screenshot I saved months ago when starting this project. It’s taken from the website of A2/SW/HK and is the visual identity they did for an architecture firm. It’s not visible in this picture but the black negative space of some of the letters that by themselves create abstract forms, move up and down, sort of floating in space.
Work by A2/SW/HK
This movement and the shapes to me really breathes Calder but in a more “modern” way if you want to call it that. The shapes have a weightlessness about them that embodies the whole way Calder looks at form and how sculpture does not have to be static. Nothing is pulled down by gravity but rather living its own life- moving in a random way and every shape has its own personality. This is what I am basing my video on.
When researching videos of Calder and his mobiles I always seem to end up watching the same one where a boy walks into Calder’s workshop and is amazed by everything that moves by its own. (video here) He stares at the mobiles hanging from the ceiling, living their own sort of life of there, creating their own universe. He looks at this play for a long time, eventually finding it hard to differ between dream and reality as he is more and more mesmerised by them. Every time I watch this I want to make mobiles.
Last time I thought about this project I was really into doing a stop motion animation. Today I ended up giving the mobiles another go and made another one.