The logo for my app came about with me approaching the work a bit differently than I normally do. I thought about what the logo would look like as an icon on the homescreen of an ipad before anything else and realised I wanted it to be really minimal in its expression because it has to work when being really small. It also had to reflect the app so what I did was to use a part of a scanned letter I did but cropped it so it’s only showing the edge of the paper and blackness of the photocopier but in a wavy way because I moved it around. And then I coloured it in pink and blue to go with the rest of the feel of the app, making it a bit Jessica Walsh inspired as well. The waves also link to the Thames and how London looks like from above, like a map. In this case, an extremely abstract map.
Logo for app, work by Lisa
I decided to use this wavy feature for the type in the logo as well as it reflects the app so well. My posters all have that wavy, bendy thing going on really accentuating the movement I created when scanning the letters, so picking up on that was a good way to go.
Logo tests, by Lisa
Now that I finally feel like I like my app idea to the point where I’m actually inspired, working on my screens went really quick. After one intense and productive day I now have an app concept and a prototype to show. Thinking about how to make my application interactive, I decided that I want the user to be able to do what I have done as well- create poems about their experience of London and make them into posters that you then can print. Making your poems into visuals. It works by you choosing the letter that you want for your poster, then you pick the colour and lastly you write your poem on it, add to gallery and print!
In terms of the design, I used the same 4 colours I had in my first prototype (blue, yellow, red, pink) for navigation as I think these also work for this idea. The font for the text is Avenir Next Medium and the letters I have manipulated are set in Big Caslon. I found out that I like the outcome of the manipulated type better when it’s set in serifs but as I am overall a very sans serif person and I needed a type that wasn’t so ornate for the rest of the text in the app to fit with the kind of strict and geometric design, I went with Avenir Next as it a bit rounded so it matches the curvyness I have going on with the posters.
Sticking to my last idea about making collages from places in London, I’ve now developed the menu system for my app. I made it into a simple square using triangles to divide the different sections to mimic the ‘cut out feel’ of the collages. The font is called Expressway and one I chose because of its quite angular and sharp form yet still being inviting and friendly. Because of the colours I use, the design can easily look too childlike so a rounded font wouldn’t do- it was simply too friendly and I needed something to balance out these colours. Expressway does that successfully I think.
When designing, it’s always important to step away from your work to see how someone else will read it. Designing an application- thinking about personas and user journeys is vital. Personas means different types of users, and knowing who your target audience is and who will interact with your application will help in designing it. As my next project is designing an app- the first thing I started to think about were pages and how you navigate from one point to another- the user journey. However, that is the more