The publication took a long time to figure out what to do with as none of the ideas felt right. Initially, Finn came up with an A5 format and we discussed different binding ideas such as using split pins and tape and printing ideas included screenprint and digital.
Publication idea, Finn Kidd 2017
The first thing I started to consider when thinking about ideas for the show was how the space looks. As we already know where the exhibition will take place and the conditions we will have to work with, honestly all I could see were problems. How are we going to cover up that door, how are people going to understand how to navigate in a place where I myself have lost my way several times, can we use the ugly lockers in the narrow corridor to our advantage somehow or will they just have to stay an ugly element in the show, how can we make the dark and stuffy 2nd floor feel lighter and bigger etc.. Our exhibition space kind of bummed me down a bit but realising that it is what it is and that there is one big advantage with it (no more carrying heavy furniture to another place) I began researching ways to make the space work.
What it needs is:
- bold designs
To start off this group project of coming up with a design for the summer show 2018 and pitching the idea to a panel, I have been looking at some exhibitions to see how they display work/ present it/ write about it/ label it/ guide you round the space/ design the exhibition guide etc. I have so far been to three different ones: Barbican, Saatchi gallery and The Whitechapel gallery and what I have come to think of as most important and what I look for as soon as I walk in is signs. Wayfinding. Especially noticeable (or not noticeable actually) was the wayfinding in the Basquiat exhibition at the Barbican. Consisting of a small map with one arrow, a lady that tells you to go upstairs first and a tiny tiny sign on a shadowed part of a wall reading “exhibition starts”, you’re supposed to go about your way hoping you’re making the right turns. Well, wrong turns were made, the lady directing people up the stairs had to chase after some who started wandering about on the ground floor first and people kept bumping into each other trying to find the most logical route to go.
Getting some feedback on my ideas for the “map of me”, I have looked in to more designers and art/design with type in space. Adding to my list of inspiration- I now place Alexander Calder and his beautiful work with mobiles and installations, and Jessica Walsh’s bold colour work and type. Jessica Walsh also uses a colour palette through out her portfolio that is similar to what I want to use for my project.
Another name I will add to my list of inspiration is Jenny Holzer. She does light projections on to buildings, giving them a whole other sense of life and it’s really beautiful.
Making a film through still images is an easy way to create a video sequence and until today- wasn’t really a technique I’d used before. It is actually an interesting way to create narrative and story. The Kuleshov Effect explains why putting images together in a certain sequence is the base for film making and how powerful a tool editing is. “Through the choices in how shots are organized and sequenced, filmmakers can create new meaning by juxtaposing unrelated images.