After seeing Ella’s ideas on different types of materials we could use for the show, I started looking into cork more as it is sturdier than the cardboard we first discussed but still being light and easily manipulated. Turns out there are many different kinds of cork! Well mostly different thickness but that opens up for lots of new possibilities. When I think of cork I think of trivets and notice boards but if the cork is suddenly only 2mm thick, it’s more like fabric which is kind of cool. So we could have the same material in different thickness and use it for different types of furniture solutions.
Sketches, by Lisa
So my initial designs for the book were super boring. Everything I created looked dead and like it would be better off thrown in the bin. I started out making a book I thought I could get printed with Blurb where the minimum to print is 20 pages, but realised I cannot fill 20 pages for this project so I decided to make my own A5 booklet instead. That design came out just as awful- it didn’t look remotely thought through and just all in all very un inspiring as seen below:
First and second book design, by Lisa
So after getting some help and feedback from a friend about what I could do to change this, I decided on making a concertina A4 thing instead and when I started designing that, everything just fell into place. It was instantly more fun to design and I could play with the format more, making it fit my app better as well.
This is in A1 size so it makes to folded A4 books which I then could make a cover to as well to make it more stable and so it s able to stand up. The only thing that concerns me a bit is if I have enough information on here but I think I ticked the most important boxes anyways so off to print!
To accompany my app, I need to make a book explaining the visual identity of London Poetry. As I have no idea what usually goes in such a book, I started researching it and focused on three different companies: Apple Pay, The Barbican and Skype as I thought they were a good mix of digital and print stuff.
Apple Pay- divides their chapters in: overview, apple pay buttons, do’s and don’ts, avoid mistakes, examples.
The Barbican- introduction, logo, lock up, grid, typeface, typography (line space, weights) and then what their different posters look like for different events like art, film, theatre etc.
Skype- logo (what it looks like and do’s and don’ts), typeface, colours.
Based on this I’ve thought about what I need to incorporate and so this is my list: introduction, logo + do’s and don’ts, typeface and colours.
As a student at Central Saint Martins, Kath Tudball found a book so inspiring that it continued to shape her future career. “A Smile in the Mind” written by Beryl McAlhone and published by Phaidon Press in 1996 is about witty thinking in Graphic Design and featured a piece by Michael Johnson she found particularly interesting. Influenced so much by this she managed to get an internship at Johnson Banks where she stayed for over a decade working with branding and visual identities.
Now working at The Partners, Kath has an impressive portfolio of clients, projects and awards and always comes back to the idea of wittiness in design and letting her passion for ideas that deliver social impact influence the way she works. Some of her projects include TUSK, Cystic Fibrosis awareness and the new identity for the Science Museum, each one having that extra layer of playfulness that I think makes them so successful. Ah the power of a good book.
Images taken from johnstonbanks.co.uk and the-partners.com
Our brand is called “Neat!”, our product range includes pencils, tote bags, posters, notepads and our signature notebook; the Neatbook.
We had a bit of a slow start in terms of pin pointing our product range and coming up with a visual identity but when we finally did, I think our brand is strong and our product interesting. For me, Neat started coming together after deciding what our primary product would be and the colour palette we were going to use. I put together a mood board with everyone’s individual style in mind and the things we had discussed on our first meeting.
A couple of months ago I was commissioned to create the visual identity of the Nordic Music Therapy Congress that will take place in Stockholm 2018. The client wanted something colorful that brought together the two aspects of music therapy- the scientific and calculating with the emotional and soulful and the logo mark needed to feel Nordic as the congress is a collaboration between the Nordic countries.
Mood board, by Lisa
After getting an understanding of what the client wanted, I put together a mood board of everything I connected the words Nordic, simple, shape, soul, light, constrained and music. Looking at that, I quite quickly decided on the colors blue with the contrast of pink as it reminded me of the mountains and a misty sunrise by the sea.
Two Points is a studio specializing in flexible systems for visual identity, making stunning layout design and playful yet controlled identities. Based in Hamburg, Berlin and Barcelona they have worked with clients all across the world, big and small alike.
What I specifically like about their work is how, through out their portfolio, you recognize their style even though their clients vary so much. The projects have an airy feel about them and often the similar color palette but still manages to be diverse.
Have a look yourselves!
A previous post I made about their identity for The Big Draw