A couple of months ago I was commissioned to create the visual identity of the Nordic Music Therapy Congress that will take place in Stockholm 2018. The client wanted something colorful that brought together the two aspects of music therapy- the scientific and calculating with the emotional and soulful and the logo mark needed to feel Nordic as the congress is a collaboration between the Nordic countries.
Mood board, by Lisa
After getting an understanding of what the client wanted, I put together a mood board of everything I connected the words Nordic, simple, shape, soul, light, constrained and music. Looking at that, I quite quickly decided on the colors blue with the contrast of pink as it reminded me of the mountains and a misty sunrise by the sea.