Final thing to mention that play an important part in setting up the summer show is fundraising and promoting the show. For this, we brainstormed a few ideas in the group, starting by creating our target audience and molding our suggestions around her (a creative woman in her 20’s that likes vintage shops). I find it really difficult to think of fundraising because it isn’t something I have ever had to do. We talked a lot about the connections we had and what we could get for free or at a discounted price but as I really don’t know anyone with any special skills relevant to this I couldn’t contribute much. Our final ideas landed on two main things though; a rooftop party event with a raffle selling posters and prints made by students, and a workshop in screenprinting which I think is a great idea because that is something we have available here and also something we can charge a bit more for as it’s not available in many places.
A couple of months ago I was commissioned to create the visual identity of the Nordic Music Therapy Congress that will take place in Stockholm 2018. The client wanted something colorful that brought together the two aspects of music therapy- the scientific and calculating with the emotional and soulful and the logo mark needed to feel Nordic as the congress is a collaboration between the Nordic countries.
Mood board, by Lisa
After getting an understanding of what the client wanted, I put together a mood board of everything I connected the words Nordic, simple, shape, soul, light, constrained and music. Looking at that, I quite quickly decided on the colors blue with the contrast of pink as it reminded me of the mountains and a misty sunrise by the sea.