My printed book has arrived and I really like it. It is bright and happy but still has a seriousness about it which is exactly what I was going for. It is so nice to see something physically that you have been working on for a really long time. I have learned a couple of things doing this project but the most important one is: it takes time to design a book. And there is so much planning going in to it. I have simultaneously enjoyed and dreaded the making of this book as it has been so extensive. There were so many images of outcomes I had to redo or clean up before it felt presentable for the book, so I hope I will learn for the future to keep better care of my work and take better images from the start haha.
The layout for my book is kind of Alan Fletcher inspired when he said that making a book is quite similar to making a storyboard for a movie, when it comes to the flow and pacing of everything from page to page. I have some consistent layout solutions throughout, like the introduction to each chapter looks the same and the explanation for each project always starts the same way with a small block of text in the bottom right corner and a image or images covering the left side.
“Just as one can compose colours or forms, so one can compose motions.”
The above quote is what I have been basing my pastiche on. It’s by Calder and captures his way of creating so well and summarises his work weather it be static or moving- he composes motions.
Deciding I want to create my pastiche digitally I went back to a screenshot I saved months ago when starting this project. It’s taken from the website of A2/SW/HK and is the visual identity they did for an architecture firm. It’s not visible in this picture but the black negative space of some of the letters that by themselves create abstract forms, move up and down, sort of floating in space.
Work by A2/SW/HK
This movement and the shapes to me really breathes Calder but in a more “modern” way if you want to call it that. The shapes have a weightlessness about them that embodies the whole way Calder looks at form and how sculpture does not have to be static. Nothing is pulled down by gravity but rather living its own life- moving in a random way and every shape has its own personality. This is what I am basing my video on.
Been reading up more on Calder, his career and how he came to create the art he created to get a better understanding of his working approach and philosophy as it will help me for my pastiche. Immersing myself in videos from different exhibitions about his work, videos that other people have made about him, exhibition reviews and articles about the artist from museums previously exhibiting his work I feel like I have more research to lean back on and backing up my decisions developing this project. There are so many things about this guy though that I really wanna capture in my video and at the moment it’s giving me serious creative block.. I’ll have to put this aside for a couple of days I think.
- Circulation of air
- Pull of gravity
- Play of chance
- Powered by the wind