My printed book has arrived and I really like it. It is bright and happy but still has a seriousness about it which is exactly what I was going for. It is so nice to see something physically that you have been working on for a really long time. I have learned a couple of things doing this project but the most important one is: it takes time to design a book. And there is so much planning going in to it. I have simultaneously enjoyed and dreaded the making of this book as it has been so extensive. There were so many images of outcomes I had to redo or clean up before it felt presentable for the book, so I hope I will learn for the future to keep better care of my work and take better images from the start haha.
The layout for my book is kind of Alan Fletcher inspired when he said that making a book is quite similar to making a storyboard for a movie, when it comes to the flow and pacing of everything from page to page. I have some consistent layout solutions throughout, like the introduction to each chapter looks the same and the explanation for each project always starts the same way with a small block of text in the bottom right corner and a image or images covering the left side.
Our final deliverables managed to look very cohesive and like the Neat brand- from the presentation slides, to the campaign page and its graphics along with the video and tone of voice in the presentation text on the website. I think we kept the Neat style but re- vamped it for the campaign, sticking to fewer colours and making our photos and mockups cleaner looking but still keeping the playful element. Our final preview page can be seen here along with the video.
I am happy with the end result and how we managed to put this together in such a short time, with other projects still ongoing.
Among all the little pieces that has to go in to making a Kickstarter campaign, the video has without a doubt taken the longest to complete. Dividing our work so that some people focused on setting up the page, some focused on getting some explanatory graphics in there etc- we all had at some point lend a hand to the making of the video.
Starting out with the stop motion part of it, what we thought was going to be quick and painful dragged out to three whole days of work with first taking the images, realising they were unusable as the lighting changed from picture to picture, re doing the process with a different setup (which took several tests and creativity to figure out) to then fine tuning it in after effects in terms of colour, speed of the sequence and pauses.
Stop motion images
The second part
Designing the layout for the final outcome took way longer than what I thought it would hah! I just couldn’t make up my mind because every time I printed it I found things I didn’t like about it. It is so different to see a thing on screen versus when it’s printed and you actually hold it in your hands, it changes its appearance so much. Anyways- I started out using the colours silver and gold a lot but pretty quickly realised it wouldn’t look good printed and scratched that idea. Then I moved on to adding red as I thought that would be good representation of the monotone in the movement. I kept the red in there for a long time but altered other things about the layout so it wouldn’t look too boxy and kept some images overlapping the folds so it flowed better and represented the movement more. Here are all my tries!
First try, gold and silver and red
So some problems happened when uploading my book to both Blurb and Issuu.com. With Blurb the size wasn’t right even though it was right in my InDesign document. It was repeatedly too small but changing the size even to be bigger for some reason never helped and it wasn’t until I made my document the exact size it said to make it in inches and removing the bleed setup that it worked. It also took a while to figure out how the site wanted the cover pdf to be uploaded (two landscape pages, one for outside cover and one for inside cover). But after that it finally worked!
Issuu.com presented another problem which was that the pdf Blurb made for me (combining my two pdf files containing the book + cover) took away some of my images. The yellow patterns for example that I had on my chapter pages transformed into solid yellow pixelated squares. Very very strange. And annoying because it cost 3 pounds extra to get that pdf. In the end I had to combine my pdf files myself through adobe reader and then the issuu version worked. Good to know! (not paying for the blurb pdf again hah).
Last project of creative industry practice is making a kickstarter campaign for the group brand we developed before christmas. So Neat stationery is coming to life again and we need to think about how to promote the brand to it’s fullest to make people interested in our products and wanting to buy them. Starting out researching, I looked at other stationery brands that are live on kickstarter at the moment and realised that the most important part of a campaign is the video. When I scrolled through different brands, I completely ignored the ones that didn’t have a video because it felt like they didn’t make enough effort.
Watching different videos I made a list of what I think are important things to think about if you want your video to be successful:
- Don’t make the video too long (I lost interest pretty quick watching some of them so that’s definitely something to think about)
- Keep it snappy (if the video starts with someone not looking too energetic and just talks and talks, I stop watching)
- Interaction with the product is nice so you get a sense of scale
- Fast pace is preferable to too slow
- Videos with good light and sound feels more professional, so think about that
I especially liked this video as it is a bit fun and ticks all the boxes that it needs to tick. Plus, the images for the campaign are art directed to feel colourful and fun which is a good touch as the notebook in question is grey.
Final cover proved not to be my final cover. Realising it looked too camera film-y I did some sketches of alternative ideas and ended up with using the sketch where I drew the pattern I had and made it into vector art that I then coloured in red and laid type over it.
Sketches for cover, by Lisa
This is the result and I finally like it 100 percent:
My cover is finally finalised although the way there was long. Jumping from the red outcome to yellow papercraft I did when experimenting with one of my projects, I still wasn’t happy with the look and started instead to play around with type on the photocopier. The type didn’t turn out interesting at all but the strange marks that appeared at the edge of the paper looked good so I created a design with them instead.
Cover development 1, 2, and 3, by Lisa
Copying and rotating the image I created a sort of pattern that looks like arrows and kind of like a fast forward button. And that felt like it fit the book finally and it also felt like me with the triangles, movement and a bit artsy so I’m happy with this.
Collection final cover, by Lisa
Nearly there! I now only have one spread left and then I’m sending this to print (might redo the cover though). When placing images for the Kickstarter case study and the crisp vibe they gave off (seen below) I realised I needed to re-arrange some things in my design for the rest of the book to fit this theme as I really liked it.
There is so much colour in my work otherwise that I thought having red as chapter dividers and the book’s main colour might not be a good idea. So I changed it to black instead and at once it got more cohesive which is good. Plus the patterns and type I painted feels more like Japanese calligraphy and I really like that. Thing is, now my red cover doesn’t really match anymore so I might have to think some more about that.
Screenprinting! Starting to create my design for this I took inspiration from these two sketches I quickly did a couple of days ago in a sudden rush of inspiration where I tried to make the Zero expression more contemporary in a way, or pop-y but still keeping the zero vibe.
Zero poster sketches, by Lisa
My first attempt seen below too the right worked okay, I imitated one of my letterpress results from a previous workshop, but it didn’t vibrate enough so second attempt seen to the left was an experiment in creating more fluid lines that more resemble some of the tests I created with my blue and black Klein experiments. Way better results! More alive and with more movement so that’s what I went for, for the final print in two colours.
Ideas for screenprint, by Lisa