Nearly there! I now only have one spread left and then I’m sending this to print (might redo the cover though). When placing images for the Kickstarter case study and the crisp vibe they gave off (seen below) I realised I needed to re-arrange some things in my design for the rest of the book to fit this theme as I really liked it.
There is so much colour in my work otherwise that I thought having red as chapter dividers and the book’s main colour might not be a good idea. So I changed it to black instead and at once it got more cohesive which is good. Plus the patterns and type I painted feels more like Japanese calligraphy and I really like that. Thing is, now my red cover doesn’t really match anymore so I might have to think some more about that.
Screenprinting! Starting to create my design for this I took inspiration from these two sketches I quickly did a couple of days ago in a sudden rush of inspiration where I tried to make the Zero expression more contemporary in a way, or pop-y but still keeping the zero vibe.
Zero poster sketches, by Lisa
My first attempt seen below too the right worked okay, I imitated one of my letterpress results from a previous workshop, but it didn’t vibrate enough so second attempt seen to the left was an experiment in creating more fluid lines that more resemble some of the tests I created with my blue and black Klein experiments. Way better results! More alive and with more movement so that’s what I went for, for the final print in two colours.
Ideas for screenprint, by Lisa
Choosing, creating and placing my content for the collection book is nearly done. This has been extremely time consuming but in the end very satisfying to see your own processes and outcomes in such a straightforward way. I have had to re-take images that were of too bad quality, scan research from my sketchbooks, draw new images and scan and edit those, create images directly in InDesign and of course write all the paragraphs that go with each project to explain it. Phew.
Having only a few pages left to design, I decided to print out a mockup to see how the flow of the book will work as that’s hard to do on the computer screen. Making a mini mockup proved very helpful as I can see now that it is put together which images are too big or small and some of the images that I was unsure if I should have, I am now positive have to go.
I also decided to keep the text to a minimum and only have short paragraphs so that the images are the real stars of the book and it resembles a portfolio more.
Initially the plan was to make a photobook via blurb in hardcover as I thought if I am spending so much time designing this I want the result to look as polished as possible (which means not binding it myself) but because my final page count has come up to 78, it would cost me 95 pounds to make the 2 copies required. So! I am now opting for the magazine option as that will be approximately 60 pounds cheaper. At first it didn’t feel right, the magazine format, because to me a magazine is something you throw away and that isn’t a feeling I would like for my collection project hah, but money had to be the deciding factor here and I’ve come to convince myself the magazine format is going to look great. In fact, some of my designs that cover a whole spread might actually look better in a magazine compared to a photobook as the binding will be thinner. Also the cover will probably look better as magazines usually have a lot going on on the cover but mine will be a solid colour red with only the title centered on it so I think it could look pretty interesting. The only thing that concerns me is that my design might not be playful enough to fit a magazine but that might be me overthinking it at this point just because I am nearly done.
Converting the book format to magazine format didn’t prove too complicated as the size I had originally was quite similar to the one I have now, only now it’s bigger (around A4).
Today I have been working with kinetic typography and making a video reflecting my movement. Started out by researching kinetic typography and found the Swiss designer Dominique Schmitz very inspirational. Similar to the Zero movement his work is full of lines and overlapping elements creating vibration and movement and I especially liked these two seen below. Even the colours are right. Initially I wanted to create something like the left example as it feels like a modern spin on what I am looking into but then I started thinking about type as image and got more interested in how I could use type to create pictures and started sketching with the letters I, Z and O.
Work by Dominique Schmitz
Decided to develop some of my letterpress work into more refined outcomes so I made some posters out of them that reflect the Zero movement; focusing on repetition and the monochrome and creating light. The two last ones are developments of my own tests from a previous post where I made my own Klein inspired paintings.
Zero posters, by Lisa
I quite like these results! It’s a bit tricky to capture the design of the movement without making it look like copying but I feel like these both are zero and my own aesthetics at the same time.
So my initial designs for the book were super boring. Everything I created looked dead and like it would be better off thrown in the bin. I started out making a book I thought I could get printed with Blurb where the minimum to print is 20 pages, but realised I cannot fill 20 pages for this project so I decided to make my own A5 booklet instead. That design came out just as awful- it didn’t look remotely thought through and just all in all very un inspiring as seen below:
First and second book design, by Lisa
So after getting some help and feedback from a friend about what I could do to change this, I decided on making a concertina A4 thing instead and when I started designing that, everything just fell into place. It was instantly more fun to design and I could play with the format more, making it fit my app better as well.
This is in A1 size so it makes to folded A4 books which I then could make a cover to as well to make it more stable and so it s able to stand up. The only thing that concerns me a bit is if I have enough information on here but I think I ticked the most important boxes anyways so off to print!
Experiments with letterpress to generate some ideas that reflect my movement. Started out with the word zero and then thought about the countdown to zero as well so I incorporated numerals too. The most ideal typeface to use for this had been Futura but as that wasn’t available, the closest I could get was Gill Sans which because of the super round O works pretty well (although the fancy R annoys me somewhat).
Sketchbook, by Lisa
Then I started thinking about using the letters as shapes instead and made patterns with o and i which turned out pretty interesting. I really like the zero123 but also the red lines below and the pattern to the left of it. The countdown reflects the movement very well and the launching of a new way to look at and create art so using numbers in this way is something I could develop and refine to make it work better. Using Futura might make all the difference.
I have been looking more into the zero movement and especially the works of Yves Klein. Klein was maybe the most experimental out of the people associated with the movement and the real motor, working a lot with performance, sculptures and experimental painting. He painted using his hands, people’s bodies, fire and was obsessed with blue as he saw it as the perfect colour.
Works by Yves Klein
I looked into Heinz Mack’s work more as well. He does installations, sculptural work, textures.. but the thing I am interested in the most is his work with lines and his passion for making vibration. Pretty abstract and strange sounding maybe, but looking at his work it makes more sense:
To drive this project further forward, I decided to investigate 3D printing the pavilion but after testing drawing the shapes I needed to build it in 3ds Max, I am thinking about going a different way. The program was too complicated for me, and even though I had a tutorial beforehand, I didn’t manage to create what I wanted and after an hour of pure frustration I had to give up.
The super weird shape I managed to make in 3ds Max..
So, even if I am not 3D printing anything I thought I could still build the pavilion digitally and use it for my explainer video as I am not liking the way the paper one looks. It would also be cool and more developed if I made something the camera could pan in to so it feels like you are walking through the pavilion- like how it is supposed to work in real life. Makes more sense. So I turned to sketchup instead and found that easier to master so after a couple of hours I had the model done. The design is different to my paper model though as I couldn’t make all the shapes I wanted and had to change around some things.