To accompany my app, I need to make a book explaining the visual identity of London Poetry. As I have no idea what usually goes in such a book, I started researching it and focused on three different companies: Apple Pay, The Barbican and Skype as I thought they were a good mix of digital and print stuff.
Apple Pay- divides their chapters in: overview, apple pay buttons, do’s and don’ts, avoid mistakes, examples.
The Barbican- introduction, logo, lock up, grid, typeface, typography (line space, weights) and then what their different posters look like for different events like art, film, theatre etc.
Skype- logo (what it looks like and do’s and don’ts), typeface, colours.
Based on this I’ve thought about what I need to incorporate and so this is my list: introduction, logo + do’s and don’ts, typeface and colours.