As a student at Central Saint Martins, Kath Tudball found a book so inspiring that it continued to shape her future career. “A Smile in the Mind” written by Beryl McAlhone and published by Phaidon Press in 1996 is about witty thinking in Graphic Design and featured a piece by Michael Johnson she found particularly interesting. Influenced so much by this she managed to get an internship at Johnson Banks where she stayed for over a decade working with branding and visual identities.
Now working at The Partners, Kath has an impressive portfolio of clients, projects and awards and always comes back to the idea of wittiness in design and letting her passion for ideas that deliver social impact influence the way she works. Some of her projects include TUSK, Cystic Fibrosis awareness and the new identity for the Science Museum, each one having that extra layer of playfulness that I think makes them so successful. Ah the power of a good book.