Recent discovery: creating a logo is hard. Especially if you get stuck on trying to be creative with your initials. LW will not co-operate.
One way to generate a personal logomark can be by taking a couple of things that you like or describe your strengths as a basis for your image. When designing my own mark, I used my love of colour combined with two of my strengths- focused and problem solving. I’ve never tried to come up with my own logomark before and this exercise did not come easy for me. Starting at first with my own initials- I had to stray away from that as it gave me positively zero ideas and it was when I took my coloured pens out and finding colour combinations that I liked, that I came closer to the visual language I wanted.
Sketches for logo idea, by Lisa
The design I chose to go with is one where my name is colour coded and folds on itself; it’s abstract, colourful, it has a focal point where the triangles meet and the folding bit to me represents problem solving because it’s like thinking outside the box, looking at something from another angle. Logomark on business card below: