If you dive down into the sea of typefaces, you may not surface for a very long time. The subject is one of those that just seems to grow the more research you do on it. Working with visual communication, choosing a typeface for a project can be a long and arduous process because if you’re not “feeling” the type, it just won’t work. Some typefaces that fit perfectly for some projects could be disastrous for others.
The old Truman Brewery’s exhibition of Monotype’s new typefaces based on the work by Eric Gill shows just how much there is to learn if you’re interested in the world of typefaces. Exhibiting drawings of the typemaking process, Monotype does a thorough work of pulling you in into this interesting world. Because it is interesting, although I can’t help but feel dizzy at the same time.
And you know you’ve entered a world filled with geeks when the exhibition shop sells dishrags with type on it.
At another exhibition at the Design Museum this weekend I found this “3d” typeface. Thought that was cool!